Who we are

Global leaders

Our people

We bring our knowledge and experience together in a collaborative working environment, ensuring our clients get the full benefit of working with our business founders.

Creating and transforming brands.

Our partners are some of the most experienced brand consultants in the world.
We are a collective of skilled, global, passionate brand strategists, market insights, innovative and creatives.
We are independently minded and independently owned. This allows us to focus directly on our clients and their needs. Our clients are our partners, their success is our goal.
We believe great design and powerful brand strategy can transform businesses by delivering transformative experiences.


Andy is one of the world’s leading branding experts. With more than 25 years of experience, he has developed projects on five continents. His talent and charisma as well as his work and influence in the world of brands have led Andy to be known globally as ‘Mr. Branding’.

Andy is the author of the bestseller ‘BrandOffOn. Branding the Future’, considered one of the most influential books of the 21st century. He published his second sucessful book ‘HumanOffOn: Is Internet changing us as human beings?”’. In 2020 he publishes “TOTEM: Transforming customers into believers.”

He is a visiting professor at prestigious business schools and a consultant for companies around the globe. Andy is a regular speaker at branding and business events across the world.


Graham is one of the world’s most sought after brand consultants. He has 25 years of experience working on major brands at a global and local level.

A nomad at heart originally from the UK, Graham has worked extensively in Europe, America and Asia. Currently based in Melbourne, Australia.

Graham heads our global creative team, bringing unparralled experience across a broad range of industries and is responsible for ensuring the high quality delivery of Totem’s strategy and creative work.

He has a passion for developing ideas which succeed through simplicity, contrast and business effectiveness.

Delivering powerful brand experiences.

The Totem Brand Story

Humanising brands is at the core of our purpose.
The world that brands live in is rapidly changing. It is more important than ever for brands to innovate, engage and build loyalty with their audiences. Building a sense of connection, pride and belonging is at the core of what we do.


We believe collaborative engagement yields the best outcomes. Our proven processes are tailored to individual client needs.

Brand analysis

Brand portfolio

Strategy and

Tone of voice

Brand identity

Branded environments

Product identity

Digital branding


360° Branding

Signage and wayfinding


Staff engagement

Brand guidance



Totem Limitless®

Bringing brands to life

Limitless Innovation is a powerful insight tool to generate future focused innovative thinking, in your team.

We believe that an innovation mindset is a mandatory
transformative skill for every company in order to be
competitive in the highly complex presence of the tech era.
Our mission is to help organizations to boost
their capability to adapt to rapid change,
and to adopt innovation.

Great employee experience will generate great
customer experience.
Great customer experience will generate
great business results.