TOTEM in short
TOTEM is a global leader in Branding, combining creativity, strategic insight, and a comprehensive 360° approach
At TOTEM Branding, we don’t just create brands—we craft legacies. As a global powerhouse in brand creation, innovation and transformation, we combine visionary creativity with strategic precision to redefine identities, communities, industries and drive exceptional results.
Why TOTEM?
TOTEM is more than branding; we build legacies that inspire belief and transform connections into movements
In a world where 75% of consumers expect brands to demonstrate humanity and generosity, we see branding as an opportunity to create ecosystems of authentic connection—bonds that transcend transactions and embody shared purpose.
Our philosophy unites innovation with authenticity, showcasing how technology and humanity can collaborate to shape a better tomorrow. for us, branding is not just about differentiation; it’s about building belief systems that inspire adaptability, foster meaningful connections, and drive collective progress.
At TOTEM, we empower brands to shape the future, where humanity is not only preserved but amplified. we don’t just create brands—we build legacies that transform how the world connects and believes.
TOTEM Branding: Where brands are not just built—they are believed. 40+ years of global excellence
With a proven track record spanning over four decades and five continents, TOTEM Branding delivers bold, emotionally resonant identities that captivate internal and external audiences, spark loyalty, and amplify market leadership. Our 360° approach ensures that every touchpoint of your brand works seamlessly to fuel growth, competitiveness, foster customer loyalty, drive measurable business results and long-term success.
Our holistic approach ensures every aspect of the brand is aligned to deliver maximum impact and sustainable growth, positioning our clients for success in competitive markets.
Transforming brands, driving business growth
At TOTEM Branding, we seamlessly integrate creativity, strategic vision, and deep market insights to enhance brand value and foster sustainable growth. our approach transcends industries, offering tailored solutions that not only strengthen corporate culture and identity but also boost ROX&ROL, maximize ROI, and elevate our clients’ position on the global stage. through this comprehensive perspective, we drive meaningful business outcomes while reinforcing the enduring impact of brands.
Global Expertise, Local Impact
With successful projects across all five continents, we specialize in building and transforming brands that go beyond borders, blending local culture with a global perspective. We help to connect companies with their audiences, creating a measurable impact on both reputation and business outcomes.
Brand Strategy Focused on Results
Our services range from creating or evolving brand identities to implementing strategies that drive innovation and growth. Each project is aligned with our clients’ business and strategic objectives, purpose and values, culture, guaranteeing solid results and long-lasting positioning in highly competitive markets.
Our Philosophy. Building Connections That Matter
In a world driven by trust and relationships, we believe brands are more than businesses—they are communities. Helping to to forge authentic connections that foster pride, belonging, and loyalty, turning customers into lifelong advocates. Or as we prefer to say: believers.
We help brands to create human connections, to stay relevant, build trust, and foster relationships.
So, why TOTEM?
TOTEM Branding redefines the future of branding with a human-centric and holistic approach that goes beyond aesthetics, crafting brands that unite people, inspire belief, and create lasting connections. By deeply immersing in each client’s market, culture, and values, TOTEM ensures authenticity and relevance are at the core of every project, shaping brands that resonate on a global scale.
Guided by visionaries branding leaders Graham Purnell and Andy Stalman, known as “Mr. Branding,” TOTEM champions authenticity, integrity, and empathy—building brands that don’t just lead but also make a meaningful impact on society.
With an unwavering commitment to innovation, excellence, and a purpose-driven strategy, TOTEM transforms customers into believers and brands into movements, positioning itself as a pioneering force in the ever-evolving branding landscape.
The Totem story
A story of origins, connections, and bold futures
TOTEM Branding wasn’t just founded—it was destined. Its roots trace back to three lives, three journeys, and three unique perspectives, converging to redefine the world of branding.
From the lively docks of Liverpool, where industry met imagination, Graham Purnell found his inspiration in storytelling’s unique ability to connect people and move markets though strategy and great design. In a quiet town in Extremadura, Gema Paniagua uncovered her passion for distilling meaning and purpose into simplicity, shaping her view of branding as a tool for authenticity and transformation. And from the bustling streets of Buenos Aires, Andy Stalman, known as “Mr. Branding,” learned to embrace the energy, diversity, and audacity that define great brands.
Three unique paths, one bold vision
From three distinct corners of the world came three visionary minds—Graham, Gema, and Andy. Their diverse journeys converged in a single moment of inspiration, igniting the spark that would give rise to TOTEM Branding. Fueled by a fearless idea, they set out to break the boundaries of traditional branding and redefine what’s possible.
United by shared values—integrity, creativity, and an unwavering belief in the power of human connection—they forged a new kind of branding agency. One that doesn’t just create brands but builds meaningful identities that resonate across borders, industries, and expectations.
The rise of a global force
TOTEM Branding isn’t just a company—it’s a movement. Born from the collision of unique perspectives and a shared passion for authenticity, it has become a global force, empowering brands to transform and inspire. Together, Graham, Gema, and Andy are reshaping the future of branding, one fearless idea at a time.
A brand of the brave
At TOTEM, we believe in courage—the courage to dream, to innovate, to create and to do. With unwavering passion and a refusal to settle for the ordinary, we design brands that not only meet the challenges of today but seize the opportunities of tomorrow. Our approach is holistic and human, aligning every brand touchpoint to foster trust, loyalty, and growth.
But this is just the beginning. The future belongs to the brave, and at TOTEM, we’re here to ignite that future. Every brand we build, every connection we craft, every moment we create—is a step toward a new era of branding.
TOTEM Branding isn’t just shaping the brands of tomorrow; we’re reshaping the possibilities of what branding can achieve. From Liverpool to Extremadura to Buenos Aires, our journey proves that diversity, vision, and passion can change the world.
This is TOTEM Branding. Where legacies are built, belief is inspired, and the future is brave
What we do
At TOTEM Branding, we redefine what it means to build a brand. As a global leader in brand creation and transformation, we go far beyond aesthetics and messaging—our mission is to craft brands that resonate deeply, inspire belief, and create lasting impact.
Brands have the power to transcend expectations, to spark authentic human connections, and to leave a legacy. That’s why at TOTEM, we’re not just designing logos or writing taglines; we’re shaping experiences, identities, and communities that stand the test of time.
At TOTEM Branding, we transform brands into powerful, purpose-driven forces that inspire, connect, and deliver results. Our expertise lies in addressing the full spectrum of our clients’ needs, whether they’re looking to establish a new identity, refresh an existing brand, or navigate complex transformation journeys.
Brand Creation
We help brands find their essence and voice from the ground up. From developing unique identities to crafting meaningful narratives, we ensure every element reflects your vision, values, and purpose. Whether it’s naming, visual design, or storytelling, we create cohesive brands that resonate deeply with internal teams and external audiences alike.
Brand Transformation
For businesses seeking to evolve, adapt, or reposition, we offer strategic solutions that honor your history while charting a bold course for the future. We specialize in guiding brands through mergers, expansions, rebrands, and cultural shifts to ensure seamless transitions and sustained relevance.
Brand Strategy
Our strategies are rooted in research, innovation, and insight. We analyze market trends, competitive landscapes, and consumer behaviors to develop actionable roadmaps that align with your business objectives. From market positioning to value proposition development, we ensure your brand not only stands out but leads.
Visual and Verbal Identity
Beyond logos and taglines, we design identities that tell stories and evoke emotion. Our team creates striking visuals, engaging language, and cohesive systems that bring your brand to life across all platforms, ensuring every touchpoint is impactful and memorable.
Customer and Employee Engagement
We believe that brands live through the people who interact with them. That’s why we craft strategies to strengthen both customer and employee relationships. From customer experience (CX) design to internal culture-building, we create loyalty and advocacy from the inside out.
Digital Branding and Experience
In today’s world, digital presence is non-negotiable. We craft immersive digital experiences that extend your brand’s reach and deepen engagement. From website development to social media strategy, we ensure your digital platforms reflect the heart of your brand and drive meaningful interactions.
Cultural and Social Branding
We understand that today’s brands must be culturally relevant and socially responsible. We guide clients in aligning their values with actions, crafting messaging that resonates with the zeitgeist, and building trust by addressing societal challenges.
Global Expertise, Tailored Solutions
From culture to commerce, we bridge the gap between diverse markets, delivering solutions that thrive across borders, cultures, and time zones. Our expertise spans every aspect of the branding journey—naming, strategy, design, and seamless implementation in both digital and physical spaces. With over 40 years of experience and a footprint across five continents, we bring a global perspective to every project. Yet, we know that every market is unique. That’s why we blend international expertise with local insight to create solutions that are as effective globally as they are regionally.
Why we do what we do
At TOTEM Branding, we believe branding is more than a discipline—it’s a purpose-driven art. Our purpose is to help create and transform brands that unite people, bridging cultures, ideas, and communities through powerful, authentic connections. We see branding as the cornerstone of creating cultures that inspire loyalty, connection, and growth in a dynamic, ever-evolving global market.
In a world where attention is fleeting and competition is fierce, brands must adapt, innovate, and engage to capture hearts, build loyalty, and foster enduring relationships. At TOTEM Branding, we don’t just build brands—we co-create legacies that go beyond aesthetics, delivering meaningful connections and driving sustainable growth.
Global reach in a connected world
Our global footprint allows us to understand diverse markets, providing tailored solutions that resonate locally and thrive globally. We’re a collective of innovators, creative branding experts, brand strategists, and market insighters, bringing the best minds from our 40-strong team to craft unique solutions for each client. We cross cultures, borders, and time zones, leveraging our experience to deliver world-changing solutions. We walk with you every step of the way, from name to implementation, in both the digital and physical realms.
Agile and adaptable response process
With hubs in Europe, America, and Southeast Asia, operates as a seamless, multicultural powerhouse, agile team provide continuous, 24-hour project development, delivering exceptional branding solutions. Our global presence and diverse expertise ensure we respond swiftly and strategically to clients’ needs—keeping your brand ahead of the curve with impactful, real-time results. With TOTEM Branding, the sun never sets on your success.
TOTEM Branding projects at a glance
Explore our projects to see how we bring our clients’ visions to life.
Simply click on each one for more details.
Unmatched global expertise delivering impactful branding solutions at every scale
Our portfolio showcases over 490 clients we’ve successfully collaborated with globally. We bring unmatched expertise and a proven track record to every project, regardless of scale.
At TOTEM Branding, we believe brands should do more than attract; they should connect. We help brands establish trust, foster pride, and create authentic bonds with their audiences. We approach branding as an ongoing journey, where every interaction contributes to a brand’s reputation and longevity.
Our Team
Discover the visionaries shaping iconic brands
Under the leadership of industry trailblazers and industry veterans Graham, Gema and Andy, our team brings together some of the world’s most accomplished experts in branding and innovation. With a truly global reach, we harness our deep expertise to deliver innovative, high-impact solutions that fuel business growth and transform brands.
At the helm of TOTEM Branding are three exceptional leaders, each bringing a unique perspective and unmatched expertise to the world of branding. Graham Purnell, as Chief Creative Officer (CCO), drives the creative vision, blending artistry and innovation to craft brands that inspire and captivate. Gema Paniagua, as Chief Operating Officer (COO), ensures seamless execution, delivering operational excellence and turning bold ideas into actionable strategies. Andy Stalman, as Chief Executive Officer (CEO), is the visionary force, guiding the company with his deep industry knowledge and passion for building belief-driven brands.
Together, Graham, Gema, and Andy lead a team of some of the world’s most accomplished branding and innovation experts. With a truly global reach and decades of collective experience, we harness creativity, strategic insight, and cultural understanding to deliver transformative solutions that drive business growth, foster loyalty, and shape brands into industry leaders.
This dynamic trio, along with their talented team, brings an unparalleled ability to not only envision what’s next in branding but to make it a reality—one bold, impactful brand at a time
Andy Stalman is a branding authority, a futurist, a world reference in his field. With more than 30 years of experience, he has developed projects on five continents.
His work and influence in the world of branding has led Andy to be recognized as one of the world’s leading brand experts, and globally called “Mr. Branding”.
He teaches at prestigious business schools while advising companies and world leaders on branding, digital transformation and disruptive innovation for an ever-evolving world.
Andy is the author of three best sellers: “BrandOffOn. The Branding of the Future “, “HumanOffOn: Is the Internet changing us as human beings?” and “TOTEM. Transforming customers into believers.”
Graham is one of the world’s most sought after brand consultants. He has 25 years of experience working on major brands at a global and local level.
A nomad at heart originally from the UK, Graham has worked extensively in Europe, America and Asia. Currently based in Melbourne, Australia.
Graham heads our global creative team, bringing unparralled experience across a broad range of industries and is responsible for ensuring the high quality delivery of TOTEM’s strategy and creative work.
He has a passion for developing ideas which succeed through simplicity, contrast and business effectiveness.
Gema Paniagua is recognized for her invaluable contributions in more than 400 brand creation, transformation and evolution projects around the world.
Her extensive experience of more than two decades in developing projects on five continents makes her one of the great experts in optimizing results and creating solutions for our clients.
TOTEM’s engine room would not work like a fiddle without her key input during each project. Be it global branding projects or specific consulting and innovation projects, digital or cultural transformation, customer journey, employer branding or design and packaging.
The more than 250 teams with which she has interacted as COO, value her extraordinarily for her authenticity, her rigorous processes, as well as her empathy in relationships. She generates value and opens new possibilities for all the companies and people with whom she collaborates.
Gema is a fundamental part of important brand creation and transformation projects in different industries and sectors such as banking, tourism, retail, real estate, food and consumer goods, among others, in more than 40 countries.
He has a degree in Business Economics from the
Torcuato Di Tella University in Argentina and specializes in the study of Human Behavior Sciences.
His unique approach to the Enneagram transcends traditional conceptions by integrating archetypes and neurobehavioral aspects. This allows you to understand how personalities influence personal interactions and its impact on collective dynamics, thus contributing to build identification and trust within teams or any social organization.
With a previous career as a marketing director in multinational companies, Fede is dedicated to combining the fields of marketing and communication with the humanistic, with the aim of promoting development of robust, coherent and healthy cultures that foster a sense of belonging among its members.
Kemmy is our regional partner for Central America, Mexico and the Caribbean and leads TOTEM’s growth strategy from Panamña. She is an expert in branding and marketing with purpose, connecting brands with human emotions and generating value through strategies that enhance ROI. With more than 20 years of experience,
she has contributed with international brands such as:
Citi, Texaco, Sony, Colgate and destination brands
such as Panamá Pacífico.
She has been able to transform marketing and communications teams, connecting purposes for the achievement of the objectives of the companies she
has collaborated with.
Composer and writer, her influence has led her to be recognized for her creativity and outstanding contribution in marketing. She is part of several associations that promote the economy and the participation of professional women in the world.
Angie is a branding expert with more than 15 years of experience creating and executing successful strategies for national, regional and international brands. Her discipline, commitment and constant search for learning and evolution have made her a leader in her field.
Her strategic approach and ability to create memorable consumer experiences drive sustainable growth for companies, even in highly competitive markets. Angie integrates innovation and vision into every project, from conceptualizing brand identities to implementing cutting-edge marketing tactics.
As the partner for the Andean Region at TOTEM Branding, a company with two decades of experience working for leading companies in the region, Angie will lead the expansion in this important and dynamic area. Her strong background in Business Administration and Marketing allows her to approach each challenge with a holistic perspective, adapting to market trends and connecting brands with consumers in an authentic and effective way.
Laureano is President of the Spanish Retail Association and President of the Ibero-American Retail Circle.
He has helped more than 100 companies in their strategic transformation.
Professor at numerous business schools: ESIC Business & Marketing School, at Valley Digital Business School, EAE Business School, ICMED in Spain, and Florida International University (USA).
Author of numerous books on retail strategy.
Elected Top Voice Spain 2020 by Linkedin, a platform where his articles have received 25 million visits in 2022. Chosen by Favikon as one of the most influential people in Spain. Chosen by Forbes Spain as Spain’s retail specialist. Advisor to the Spanish Government in the Observatory of Commerce 4.0 and Advisor to the Basque Government on the School of Retail.
He has lectured on retail in more than 40 countries and is recognized as Top Retail Speaker worldwide.
Sergio, as Latam Regional Manager, combines his experience as director and leader in prominent multinationals as well as its fruitful stage as an entrepreneur.
With more than 55 countries visited for leisure or
business, Sergio understands the global and connected
world, like few. His international experience enhanced
his curiosity, creativity and observation skills.
Those capabilities allow him to add a high added value
that enriches the projects in which he is involved, with
a strong focus on strategy, launch of new products and
creation of new lines of business.
His strengths include jobs in media, mass consumption, retail, tourism and hospitality. He made training programs in creativity, innovation, development of business and consulting at different universities. He is the author of the book “Absolute Simplicity”.
Degree in Design and Advertising from the University of Buenos Aires. He has been linked to the world of design, advertising, marketing and technology for more than 20 years, working in Argentina, the USA and Spain.
One of the most respected voices in the digital universe in Spain for his vast experience in combining the best of marketing and communication with technology and new tools.
With proven experience in successful eCommerce and online marketing projects, he is a speaker at outreach events on the benefits of electronic commerce, online marketing and RR SS, both in Spain and Latin America and a professor at numerous business schools on both sides of the Atlantic.
Emma is an expert in growing multicultural teams and deploying operations in complex and changing environments. She has collected experiences for 20 years in large companies in the retail sector. As an entrepreneur and external advisor, she has collaborated since 2016 with global organizations in the lifestyle, mass consumption, distribution, sports or pharmaceutical sectors.
She began her professional life at Mango in 1996, where she participated from the field in the expansion of the brand in Asia and Europe. In 2001 she joined the Inditex group, where she was Head of Training for the Oysho and Massimo Dutti brands, Global Development Director for the entire group based at the Arteixo headquarters and, from 2009 to 2016, International Director of People & Operations for Massimo Dutti. She made high-impact projects a reality in cities such as Shanghai, Moscow, New York, Paris, Dubai, London or New Delhi.
Lisa is the Manager of TOTEM Branding Scandinavia and has been actively working within the retail, hospitality, commercial and real estate industries for over 25 years on an international level. Lisa herself is one of the top specialists in food & beverage.
She comes from Australia, and resides in Sweden, where she moved in 2001, and since then, she has been working with global clients on the concept and strategy development, also helping to build and train organizations and teams, whilst also a public speaker and lecturer.
Copenhagen International, Inter Ikea Center Group as well as her own company gave her a strong background on new trends, business development, market insights and how to build the future of the marketplace. And she is also committed with professional women organizations, gender equality, economic & career competence and sustainability issues.
As a TOTEM Innovation partner, Sebastián has been in the digital business for more than 15 years. He is an expert creating innovation programs for global corporations. In the last years Sebastian has done innovation and intrapreneurship programs for Toyota Connected, PSA Group, Merlin Properties, Vukile and The Thais Group among many others.
Launched and fundraised +€20M for IMPACT Accelerator for ISDI, among the world’s most active accelerators in Europe. Accelerating +100 startups in robotics, proptech, content, foodtech and mobility.
Entrepreneur, Strategist, and Open Innovation Expert, he has a large experience as a co-founder and CEO of different startups in digital marketing, education and content and also advises several startups and innovation hubs in retail, real estate, energy, and automation.
Eladio is one of the greatest experts in branding in the world of wine.
He has more than 15 years of experience managing brands, and his expertise reaches since the launch of brands from scratch from success to repositioning and management of brands with more than 100 years of history.
Die-hard entrepreneur, he has led international projects related to the world of wine: new retail concepts, innovative proposals for wine or creation from the Rioja Business School.
With international experience in four continents, he always works with one goal in mind: that marketing metrics are aligned with the sustainability of the business.
With over 25 years of experience as a Luxury & Beauty senior business executive, Esmeralda is an expert on leading business transformations and delivering results through a consumer centricity vision and strategy, astute P&L, and operational management.
Leveraging her innovation, creativity, and commercial & retail expertise, she has a proven track record of delivering best-in-class long-term strategies while, at the same time, immersive bespoke consumer experiences.
Both, together, dramatically improve brand identity & financial performances for top international luxury brands.
During her career, she worked for Coty for 25 years, Shiseido as interim Global Leader, and Disneyland Paris as Consultant.
Award-winning creative leader with 20+ years of global experience in the entertainment and media industries. Profoundly impacted the development of brand ethos and visual identity of some of the world’s must-have entertainment brands including FX Networks, Fox, Fox Sports and National Geographic. Drove Fox International Channels to become one of the most vibrant international media companies to work for (and one of the most talked-about) by using art and design as the driver. Built best-in-class creative teams and ran on-air, design and branding departments big and small across all continents including developing and nurturing talent while inspiring teams and organizations to perform with a superior standard. Ability to develop a fully integrated campaign/branding impacting both consumers’ perception as well as sales areas’ effectiveness. Revered by many as one of the most influential experts of global brand development.Works and lives in Los Angeles, California.
Leonardo has spent more than 40 years exploring
new ways of approaching the issues that make up the Vision and development of organizations and the people that compose them. He has focused on understanding the forces and trends that operate in organizations and how they affect their development.
Having worked in areas such as tourism, technology, engineering, Smart Cities, Government, and Social Impact Organizations, allows him to have a broad, different, creative and entrepreneurial look in each intervention.
He has led and managed various projects such as the construction of the largest bridge in Peru, Smart Cities for cities, technology companies, engineering companies and social impact organizations.
He is passionate about human development and reconnecting people with nature.
Freddy is an award winning international creative director and has let projects for brands like Coca-Cola, Cerveza Modelo, Toyota , American Express and The Dominican Republic”s country brand.
Freddy has also been recognized as an illustrator, named among the 200 best illustrators worldwide by Archive magazine three times in his career.
Jana is an industry leader in his home country Dominican Republic; becoming the first alumni from the communications department to give the keynote speech at Universidad Iberoamericana . He keeps contributing to the growth of creativity in Latin America as board member of Miami Ad School Punta Cana.
The TOTEM advantage: how we bring ideas to reality
TOTEM Branding is more than just a branding agency—we’re your catalyst for transformation. With a global perspective, innovative thinking, and a relentless commitment to results, we craft brands that truly matter.
What Sets Us Apart
– Proven Expertise: Decades of success shaping brands worldwide.
– Customer-Centric Innovation: Strategies that put your audience at the heart of everything we do.
– Authenticity That Connects: Building real, lasting bonds that inspire trust and loyalty.
– Data-Driven, Impact-Focused: Every move is backed by insight and designed for measurable success.
How TOTEM creates believers
At TOTEM, we specialize in transforming brands into belief systems—identities that transcend the marketplace and become movements. This begins by understanding what makes your brand unique and what drives your audience to care. We help you build trust, authenticity, and relevance at every touchpoint, cultivating believers both inside and outside your organization.
Believers are everywhere
- Your Customers: They don’t just buy your products; they identify with your brand, becoming lifelong advocates.
- Your Team: When your employees believe in your purpose, they become your most passionate storytellers and innovators.
- Your Partners: Suppliers, collaborators, and communities rally behind a brand that stands for something bigger than itself.
Why believers matter
Believers are what elevate your brand from being a business to being a movement. They amplify your impact through word-of-mouth, loyalty, and advocacy, driving organic growth and ensuring your brand thrives in an ever-changing market. In moments of crisis, they defend your integrity. In moments of triumph, they celebrate your success.
Turning people into believers
Through our unique approach, TOTEM Branding helps you create the conditions for belief:
- A Clear Purpose: People believe in brands that stand for something meaningful.
- Authenticity: Belief grows when a brand is genuine, consistent, and trustworthy.
- Connection: We help you forge emotional and human connections that last.
- Engagement: When people feel part of your story, they become active participants, not passive observers.
The legacy of belief
Believers are the legacy of a great brand. They ensure your story is told, your purpose is shared, and your vision is realized. At TOTEM, we don’t just build brands; we create communities of belief that will sustain your brand far into the future.
Because when people believe in your brand, they make it a part of their lives. And that’s how a brand becomes extraordinary.
Together, we’ll create a brand that doesn’t just exist but thrives—captivating audiences, fostering deep connections, and driving sustainable growth. With TOTEM, your brand’s future starts now.
We’re your strategic partner in building brands that matter. Our global experience, customer-centric approach, innovation, and proven success set us apart. We’re data-driven, experience-focused, and committed to authenticity. We’ll work with you to develop a comprehensive strategy that fosters deep, lasting relationships with your audience and drives long-term brand success.
A journey of continuous impact
Branding isn’t a one-time event; it’s an evolving journey. Every touchpoint we create adds value, shapes reputation, and strengthens a brand’s legacy for long-term success. Ready to join the ranks of our global icons? Let’s create something extraordinary together..
Our disciplines
Brand analysis and diagnosis
Brand strategy and positioning
Brand identity
Brand language development
ToName Ⓣ. Naming and verbal identity
Brand/Name architecture
360° Branding Ⓣ
Storytelling
Brand consultancy
Brand portfolio
Brand implementation and roll out
Wayfinding
Customer journey
Digital Projects
Environmental design
Guardianship and Stakeholders
UX/UI design
Transmedia branding
Future mapping & innovation
Product identity. Packaging design
Sustainability strategies
Metabranding
TX TOTEM eXperience:
CX, EX, UX, BX
TOTEM Together Ⓣ. Brand culture. Talent, engagement and attraction
InNOWation Ⓣ. Driving company, business & personal growth
TOTEMethodology Ⓣ
TOTEM Branding Academy Ⓣ
TOTEM Limitless Ⓣ
We Transform clients into believers
At TOTEM Branding, we believe the true power of a brand lies in the people it inspires—its believers. Believers are more than customers, employees, or stakeholders; they are the champions of your brand, the individuals who connect with your purpose on a profound level and carry your story forward.
A believer isn’t created through clever marketing or catchy slogans; they emerge when a brand resonates deeply, aligning with their purposes, values, aspirations, and emotions. They are the ones who choose your brand not because they have to, but because they want to. They trust it, advocate for it, and remain loyal to it—turning a transactional relationship into a meaningful connection.
In the words of our clients “TOTEM Branding is considerer one of the leading branding companies worldwide”
Diverse range of experience
A selection of the 440+ clients the team has worked with
Trusted partners
Transforming customer needs and challenges into innovative brand solutions and experiences that drive business success
The most valuable currency today is not data or money, but knowledge. Aware of this, for years we have been spreading the importance, relevance and impact of branding in the lives of people, companies, education and society.
TOTEM Branding is built on collaboration and shared experiences across a wide range of global projects. Driven by a passion to share the knowledge, the TOTEM Branding Academy was born.
A space dedicated to sharing our knowledge about Branding. Better brands generate better companies and in this way we can live in a better society that will create a better world.
Customized programs for business schools, companies and institutions that compete with the vision that the more knowledge their managers, employees, students, teachers or other stakeholders acquire, the better.
Companies, academia and institutions already assume that knowledge is not a pose or a fashion. It is about exchanging information, ideas, experiences, to grow more, but more importantly to grow better.
Check our online course for TOTEM Brandinnovation MOOC. And the Trailer.
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands.
We believe our job is to improve the world of brands today and for those who will come after.
We are proud of the TOTEM Branding team that empowers brands around the world every day. This is how we live every day to inspire, create, transform and grow in an environment that is as uncertain as it is exciting.
Ready to turn your brand into a legend?
Let’s create something unforgettable
Contact us today!
