At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.

Lagoh, Best European Development

Lagoh, the largest leisure and shopping center in Seville is also the most awarded. Once again we are very proud and happy to share that one of TOTEM Branding’s outstanding projects, Lagoh, in Seville, has received another important award: at the European Design & Development Awards, the prize for the best new European development of […]

The Power of Omnichannel

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And Branding is an […]

How the Internet changed Consumer behaviors

Has the internet changed us as consumers? Indeed it had. The internet has had a profound impact on almost every aspect of our lives, changing the way we shop, communicate, learn, work, and even share. And the way we interact with brands. The relationship between the internet and branding is increasingly important in today’s digital […]

¡Welcome to TOTEM Branding, Kemmy!

At TOTEM Branding we are happy to welcome Kemmy. We are excited that the team is getting bigger and better with your arrival. Kemmy is an expert in purposeful branding and joins us as regional partner for Central America, Mexico and the Caribbean and leads TOTEM’s growth strategy from Panama. She has proven experience in […]

Business Superheros

“If you think you are too small to make a difference, you haven’t spent the night with a mosquito.” African proverb. SMEs represent about 90% of all businesses globally and by some estimates, make up roughly 70% of employment and global GDP. Small and medium businessmen are not businessmen, they are heroes. Carrying out their […]

Gen Z Most Popular Brands

The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Gen Zers are different from older generations, because they are the first consumers […]

We are now 5000 Totemites!

To make a person a valuable member of a community, we must first provide value. Why is building a community critical to a brand’s success? People crave community now more than ever. For businesses, this means that community is critical to success. A community is important to people’s culture and identity, as it can help […]

Why Register & Protect Trademarks?

If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations and inventions. The […]

Our World Needs Action Now

April 22. “Dear Earth, I’m Sara, I’m 11 years old, and today is your day. I am very lazy to write letters, except to my grandmother and to you. I am writing to ask for your forgiveness. I see that you are suffering and we are not doing enough to take care of you. Many […]


Today we would like to express our deepest gratitude for our clients’ trust in us and for joining us on this journey into the future of brands. Your collaboration and support have been fundamental to the success of our company and we are very grateful for it. As a company we are proud to work […]