TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Purpose: The Beacon of Brands
At the heart of every successful company lies a fundamental purpose, an essence that transcends time and evolves without losing its authenticity. This purpose is a brand’s raison d’être, the beacon that lights its way and makes it relevant in an ever-changing world. In uncertain, dark or turbulent times, this light shines even brighter, guiding […]
Italy – Andy Stalman highlights the importance of branding at the “Shaping Tomorrow” World Social Communication Conference
As part of the “Shaping Tomorrow” Social Communication Conference, renowned branding expert Andy Stalman gave an inspiring talk on the importance of branding in today’s world. During his talk, Stalman stressed how branding not only defines a brand identity, but also establishes an emotional connection with people Leer Noticia Original
Italy – “Shaping Tomorrow”: how can the Catholic Church better understand the digital transformation taking place in the modern world?
“What is the story we want to start building now?” This is the question that Andy Stalman, entrepreneur, writer and lecturer, invited us to reflect on in his conference entitled “How can the Catholic Church better understand the digital transformation taking place in the modern world?”, held in the main hall of the Pontifical Salesian […]
#8Hugs Challenge
We live in times of high speed, in communication, in relationships, in moments. Speed is the enemy of quality, of depth. Is there any gesture that can make us stop for a few seconds to slow down, think, reconnect and achieve an authentic connection? In order to value and quantify the importance of contact, of […]
Joyful Brands Yield Higher Dividends
What if we were wrong all this time in thinking that joy only happens at the end, after the process? What if happiness had always been there driving the path to the goal, if joy was the whole game and not just the end? Are you happy because you won? Or do you win because […]
Lo dice Mr. Branding, Andy Stalman: cuáles son las «empresas totems» que logran éxito y respeto
Entrevista a uno de los popes mundiales del branding, que tiene sus raíces familiares en Allen. Hoy no es el petróleo el recurso más importante para una compañía o una comunidad, afirma. Habla de que todos podemos “ser totem”. Leer Noticia Original
Disconnect to Reconnect
This year, at TOTEM Branding we are encouraging our team to enjoy their holidays not only to relax and rejuvenate, but also to engage in positive actions that make an impact. Here are some inspiring ideas we have shared with our team: Connect with Nature: Explore national parks, mountains, beaches, and other natural environments to […]
Super Team TOTEM
At TOTEM Branding, we are inspired by superheroes, not because of their capes and powers, but because of their bravery and ability to join forces for the common good. Our team is like a league of superheroes, each with unique superpowers that, combined, create a higher power to shape the future of branding. Whether unleashing […]
Transforming the World, One Brand at a Time, with Projects Across the 5 Continents
We want to highlight that in the multitudinous world of brand creation, TOTEM Branding stands out as a benchmark for innovation, creativity and excellence, through the media, clients, colleagues, community, etc. With projects developed on five continents and more than 40 years of combined experience, we not only create and transform brands, but also connect […]
Tourism Challenges 2024
With the arrival of summer and vacations, rest and renewal are essential to be prepared for the constant challenges that the world poses us every day. And we can say that the world of tourism is an essential activity and market particularly in this part of the year. The future of tourism is full of […]
