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TOTEM Times


At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.


Social Networks: Do you use them or do they use you?

What is the point of a brand having a presence in social networks if it is not used to interact, offer better attention, service or customer experience? At TOTEM we know the potential of social networks for branding. Your actions communicate much more than your publications on social networks. But thanks to the networks your […]


TROPS, the best agricultural cooperative of Spain

All of us in the TOTEM Branding team are very happy that TROPS has received the Cooperative of the Year 2022 award, within the VII edition of the Awards organized by Cooperativas Agro-alimentarias de España, which aims to disseminate the values of Spanish cooperatives. The jury of the awards has chosen “unanimously” TROPS as the […]


The challenge of making the consumer fall in love

Falling in love with the consumer is one of the great objectives of all brands. At TOTEM Branding we are proud to have been invited to share the opening conference of the VII Pork Forum “Enamorando al consumidor” organized by the Interprofesional del Porcino de Capa Blanca (INTERPORC). This event of reference brings together more […]


Celebrating happiness today & every day

This is the week of Yellow Day, the happiest day of the year, but since when do we have to be told what the happiest day is? Everyone experiences their happiest day differently, at different times. It seems that the selection of the date of Yellow Day, according to psychologists and meteorologists, is scientifically based […]


Campofrío Frescos & TOTEM together for Sustainability

We have the opportunity to change the mindset of both brands and consumers. Being sustainable means being responsible with new generations, fostering healthy social relationships and avoiding damaging resources that have taken centuries to form. Creating a positive impact, not only environmentally, but economically and socially as well. Sustainability in the business world, therefore, refers […]


Lagoh, best largest Shopping Center of Spain

We are very happy to share that one of TOTEM’s most important projects, Lagoh, has received last night the 2022 award for “Best Large Shopping Center in Spain”, given by the Spanish Association of Shopping Centers and Commercial Parks. A great brand for a great city. An extraordinary project needed extraordinary branding. The challenge for […]


From Shopping Centers to Social Hubs

You remember a third of what you hear, half of what you read and 100% of what you feel. Three years had passed since the last Congress, and the excitement of the reunion was palpable in the atmosphere. An overflowing energy of illusion in the XVIII edition of the Spanish Congress of Shopping Centers and […]


Taking the magical moments of Pirulin to the world.

Pirulin is a name that, for many pirulovers, brings memories of irresistible temptations, a brand with a long history of sharing magical moments. A unique product with an inimitable taste that is chosen by millions to be their favorite accomplice. Made to enjoy and share, Pirulin helps create special memories. Because to try it is […]


Web 3.0 & the importance of users needs

Web 3.0 or Web3 is the name of the next generation of the World Wide Web. Involving semantic web technology and artificial intelligence, the Web 3.0 will be the next step of growth for online businesses, building on the interactive and socially connected websites of Web 2.0 and the informational sites from Web 1.0. Web […]


We live on Earth as if we have another where to go

Redesign. Reduce. Reuse. Repair. Renew. Recover. Recycle. Today is a day to reflect. To reflect and be thankful for the world we live in. We all know it is far from perfect, and it is in our hands to leave it better than we found it. Because, is there a better purpose for living than […]