At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Most brands are out of focus. Focus not on technology, focus on talent please. And here’s a perfect example to prove it. Recently, the world witnessed, live, as if it were a Netflix miniseries, the 72 craziest hours of OpenAI. What until a few days ago was the rival to beat for everyone in AI […]
Can good branding make a political outsider with the nickname “The Madman” become President of a Nation in only 2 years? Javier Milei, a man with no political experience, with a rock star appearance, has been elected President of Argentina with an overwhelming result. From his signature hairstyle to his casual yet striking style, every […]
In the dynamic landscape of real estate investment trusts (REITs), Vukile has emerged as a top player in South Africa and Spain, being one of the Top REITs in South Africa, consistently showcasing leadership and commitment to excellence. Vukile holds a portfolio of property of 52 assets (36 in SA and 16 in Spain), amounted […]
The wrong question is: IA yes or IA no? The correct one is: IA when? And the answer is, right now. In recent years, Artificial Intelligence (AI) has revolutionized numerous aspects of modern society, but there is one area where its application has truly amazing effects and results. Recently we are witnessing impressive advances in […]
Do we give Mental Health the importance it deserves? The health of the human being is the health of society and of the planet. The celebration of World Mental Health Day on October 10 is an initiative of the World Federation for Mental Health (WFMH) and is celebrated in more than 100 countries. Each year […]
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the day-to-day creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth. We share branding insights as a tool for positive transformation. We believe our job […]
In uncertain times, only one thing is certain: the power of a brand to get through crises and emerge stronger. When companies in trouble ask: What is the superpower of a successful company?, the answer is always the same: a great brand. Companies that do not know or have not known how to use the […]
Branding is a tool increasingly used to distinguish destinations in a market saturated with messages and offers. There is a relationship between beloved, admired and respected brands and their success as a destination. The most visited countries: 1 France 2 Spain 3 United States 4 China 5 Italy 6 Turkey 7 Mexico 8 Thailand 9 […]
Choosing TOTEM Branding so that your brand stops having just customers and starts having true believers can be a smart strategic decision for several reasons: Branding Expertise: TOTEM has a team of experts with extensive experience in creating and managing successful brands. They understand the fundamental principles of branding and know how to apply them […]
A sense of belonging gives us the confidence and security that we are part of something bigger than ourselves. It gives us the opportunity to share experiences and learning and makes us feel important and valuable. When we are part of a beloved, admired and respected brand, we feel more motivated and committed to our […]