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TOTEM Times


At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.


Becoming Net Positive, giving more than we take

Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business. But realistically, this effort must be shared. Both […]


Happy World Tourism Day

Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life. On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course. For brands and for people it is time to understand that the important thing […]


A new project for a brand new world

A new project arrives for a new world, in Terrasa, modernist city, vanguard of industrialization, an enclave full of history, characters and heritage, one of the most interesting cities in the province of Barcelona. Last September 22nd the great Gala 2022 of the companies Carrefour Property and Carmila was held, and we have the immense […]


Happy sixth FANniversary!

FAN Mallorca Shopping opened its doors in September 2016. On a day like today 6 years ago. In the media it was said “Carrefour anticipates the commercial space of the Future”. The chronicles of the time collected: “We are entering the centers of the future and FAN Mallorca is a unique and exceptional example of […]


To try me is to love me

“To try me is to love me.” It sounds ambitious, and it is. Because it’s real. One of the gifts our work gives us is to collaborate with irresistible brands, like Pirulin. Pirulin, for many Pirulovers, brings back memories of irresistible temptations, of magical moments, of shared experiences. It is a beloved brand, with a […]


Branding is an investment, not an expense

In times of crisis, the cost of investing in Marketing and Branding is analyzed, but not the cost of not doing so. “Are you thinking about cutting your advertising and/or branding budget?. Do it and tell us in a year’s time if cutting your budget was a good idea.” With this message the IPA (Institute […]


Back to Work

There are 118 days left until the year 2023. There are 17 weeks left until the start of a new year. How are you going to take advantage of this return to work and school these days and these weeks to get the best out of you, your team, your company and your brand? At […]


Thank you

End of month 7, before going on vacation, we believe that in this challenging year, we are in an excellent moment to take stock, analyze, compare, evaluate, reorganize, plan and above all, be grateful. Being grateful is essential to fully appreciate and enjoy life. Being thankful for who we are, what we have achieved, what […]


It’s a good time to review what we accomplished together

Does time fly? They say that time passes faster when you are entertained and busy. “Time is not gold, gold is not worth anything. Time is life” said the wise José Luis Sampedro. At TOTEM Branding we want to celebrate living time by dedicating it to our passion: creating brands that unite people and generate […]


22 Visions for Tomorrow

Half a year has passed since the celebration of the TOTEM LIVE 22 interviews. After crossing the halfway point of the year, in these 6 months many things have happened, many that were discussed, many that were not discussed, many that have been confirmed, many that are in the process of being confirmed, many incredible […]