At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.

Believing in Branding

Choosing TOTEM Branding so that your brand stops having just customers and starts having true believers can be a smart strategic decision for several reasons: Branding Expertise: TOTEM has a team of experts with extensive experience in creating and managing successful brands. They understand the fundamental principles of branding and know how to apply them […]

Creating Real Brand Changes

A sense of belonging gives us the confidence and security that we are part of something bigger than ourselves. It gives us the opportunity to share experiences and learning and makes us feel important and valuable. When we are part of a beloved, admired and respected brand, we feel more motivated and committed to our […]

The Battle for Talent

7 out of 10 companies have problems finding workers. Nowadays, for many companies, it is easier to win a customer than to get a qualified employee. This phrase, strange as it may seem, was told to us by the CEO of one of the world’s largest companies. In other words, the battle for talent has […]


Dear TOTEM Branding clients, On behalf of the entire team, we would like to express our sincere thanks for trusting us and believing in our purpose and the values we share. We know there are many options in the market, but choosing us as your strategic branding partner means a lot to us. We take […]

Preparing for the 2nd half of 2023 & Beyond

Attention, time travelers! It’s time to start your well-deserved vacation. We want to motivate you to stay tuned after your return to discover the fascinating panorama that the exciting year 2024 has in store for us. Ready to take off into a universe of possibilities? Imagine a vibrant future, where opportunities unfold like constellations in […]

Killing a Powerful Icon

How long does a rebranding process take? Months? Weeks? Hours? Less? The time it takes to write a tweet? The fast-paced world we live in is always looking for ways to surprise us. And these days the rebranding of instantaneity has arrived. The highly recognized Twitter, responsible for one of the most important and relevant […]

Great Brands, Great Stories

A lot is happening in the world of sports, Lionel Messi has moved from PSG to Inter Miami, presented this week, Carlos Alcaraz has won Wimbledon, and this week also the 2023 Women’s World Cup kicks off in Australia and New Zealand, an event of great importance that already has more than one million tickets […]

Artificial Intelligence is Already at Work

ChatGPT will celebrate its first 7 months of life this month. OpenAI, the company that created it, is already valued at $30 billion dollars! When Netflix launched as a subscription service in 1999, it took 3.5 years for the 1 million user mark. Instagram achieved it in 2.5 months. Spotify in five months and Dropbox […]

Disconnect & Enjoy

Is a different kind of disconnection possible? A real disconnection? Disconnecting from the urgent to connect with the important? The best time to disconnect is coming, the beginning of the summer vacations in the northern hemisphere, and the winter holidays in the southern hemisphere. It is in these moments of exhaustion and excitement that there […]

Fascinating Branding Stats

Let’s be amazed by the power of branding with these 10 fascinating statistics. With consumers inundated with countless choices, the role of branding has never been more imperative. From global giants to small local businesses, branding has the potential to elevate a company’s reputation, influence purchasing decisions, and create an emotional connection with customers. Whether […]