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TOTEM Times


At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.


We live on Earth as if we have another where to go

Redesign. Reduce. Reuse. Repair. Renew. Recover. Recycle. Today is a day to reflect. To reflect and be thankful for the world we live in. We all know it is far from perfect, and it is in our hands to leave it better than we found it. Because, is there a better purpose for living than […]


Global Icons that Transform a Vision into Reality

On a week like this in the year 1928 and 1955, two global icons were born: Mickey Mouse and McDonald’s. Two of the world’s most valuable brands, and their fans, have a reason to celebrate this week. More than 90 years ago, the world was introduced to one of the iconic characters of our era: […]


Consumer New Trends

There has never been a more important time for brands to understand current trends in consumer behavior. As Sergio Stalman says, we have gone from a market driven by supply to a market dominated by demand: the customer has the power. This collective empowerment is getting consumers around the world to make their voices heard […]


Freedom of Speech. A Right & a Responsability

Press Freedom or freedom of expression has always been recognized as the clear concept that each individual can freely express his or her opinion, thus avoiding censorship and allowing critical thinking. Today, it is essential to apply another approach in order to understand the true value of what is at stake. Freedom of expression should […]


The most relevant trends about consumers and the “new normal”

The pandemic has changed us as consumers in many ways; socially, hygienically, financially and emotionally. All these changes have to be contemplated by a brand that really wants to accompany its customers in their lives and not just be a provider of products and services. Today brands are humanized and acquire a scale of values […]


Consumers: To the Future & Beyond

At TOTEM Branding we share the top insights. This is the trend guide for the new normal. Result of a work lead by @TOTEM Branding with decision makers around the world to understand where we are and where we are heading in regards to brands and consumers. TOTEM Branding developed a mapping in collaboration with […]


Users & Retail Today

To build the future of retail, you can start by asking new questions: what will tomorrow’s customer demand? What will they want or expect from brands? What will companies be like the day after? How will the way of selling and buying would be transformed? A new age? A new retail? In this new situation, […]


Change the “Anti-Aging” culture

Over 50: the world is losing all its experience. Experience cannot be bought. Are we succeeding in retiring experience? We live in an “anti-aging culture”. This means that we seem to assume that being young is good and being old is bad. We are moving towards a world where experience, instinct and the desire to […]


6 most relevant values that Brands must reflect

At TOTEM Branding we are committed to creating and transforming brands that unite people. Because if we make better brands, we will have a better society. And if we build a better society, we will live in a better world. To live in a better world let’s create better brands. We believe we can continue […]


Travelers & Tourism

“Our travel destination is never a place, but a new way of seeing things.” Henry Miller We present the 3 most outstanding insights on “Travelers and tourism today” based on a collaborative work that we carry out in the 5 continents to understand where we are and where we are going as brands and consumers. […]