Costa del Ámbar, Dominican Republic

A Destination of Destinations: The Collective Strength of Costa del Ámbar New Brand

The challenge

Costa del Ámbar unites destinations under an umbrella brand that offers a more powerful, diverse and attractive offer.

A unified Identity where Sustainability, Community, and Innovation shape the North Coast's Future. These destinations will be connected to attract visitors with varied interests: cultural, sporting, historical, nature, adventure, wellness and sustainability. Travelers are looking for authentic experiences that support local communities and position the region as a benchmark in responsible tourism.

The name

Costa del Ámbar is the unifying brand that connects the inimitable, diverse, and fascinating destinations that make up this extraordinary coastline.

From the tranquil beauty of Punta Rucia to the world-renowned waves of Cabarete, and from the colonial charm of Puerto Plata to the untouched elegance of Amanera and Cabrera, every stop along this coast offers a story waiting to be discovered.
Experience Luperón, Maimón, Montellano, Sosúa, Punta Bergantín, Río San Juan, and beyond—where golden sands, turquoise waters, and rich culture converge to create moments that stay with you forever.

The vision

To transform Costa del Ámbar into a benchmark destination in the Caribbean, celebrated for its variety, richness, and seamless connectivity in tourism experiences.

Costa del Ámbar is more than a place—it’s a vision. A destination that redefines tourism in the Caribbean by bringing together diverse landscapes, rich cultural heritage, and an unwavering commitment to sustainability.
More than just a single location, Costa del Ámbar is a Destination of Destinations—a collection of unique experiences woven into one powerful identity. Its strength lies in its variety, where pristine beaches, vibrant cities, and untouched nature coexist in perfect harmony.

The new brand

The Costa del Ámbar brand seamlessly connects to the Dominican Republic's tourism identity through vibrant colors and interconnected shapes, creating a cohesive and recognizable look.

Costa del Ámbar invites travelers to experience life to a new rhythm, where every destination along the coast moves in harmony, offering a journey of discovery. From the historic charm of Puerto Plata to the vibrant energy of Cabarete, the serene beauty of Punta Rucia, the coastal allure of Luperón, Maimón, Montellano, and Sosúa, the promise of Punta Bergantín, and the hidden gems of Río San Juan, Amanera, and Cabrera—each place adds its own beat to an unforgettable symphony of culture, adventure, and relaxation.

The Result

The Costa del Ámbar brand captures the essence of a unified yet vibrant destination, celebrating the diversity of cultural, natural, and historical experiences along the Costa del Ámbar.

Its interconnected shapes symbolize unity while highlighting the unique character of each location. The vibrant color palette evokes the region’s energy and warmth, blending vitality and calmness to create a distinctive visual identity. Built on pillars of sustainability, innovation, and community engagement, the brand communicates a commitment to meaningful tourism and positive impact. By uniting multiple destinations under one cohesive identity, it invites travelers to explore hidden gems, connect with local communities, and experience the Costa del Ámbar's authentic offerings, positioning it as a leader in responsible tourism.

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