EDP & EDPR, Global

Collaborating in the process of transforming the corporate identity of a leading group in the renewable energy sector

The Challenge

EDP and EDPR have undergone a significant transformation of their corporate identity, marking a powerful milestone in their strategic evolution and commitment to leadership in the renewable energy sector

This change not only reflected a new vision and renewed values, but also projected a modern, innovative and coherent image that strengthens their position in the global market.
EDP is one of the largest electricity companies in Europe and a global leader in clean energy, with an installed renewable generation capacity that exceeds 75% of its energy mix.
With operations in more than 20 countries, EDP promotes sustainable projects in Europe, North America, South America and Asia.
EDPR, a subsidiary of EDP, is the world's fourth largest wind energy producer and operates in more than 28 international markets.
With a strategic focus on emerging and developed markets, EDPR has expanded its operational capacity to over 14 GW in wind and solar projects.

What We Did

TOTEM Branding’s collaboration played an essential role in this transformation, not only from an aesthetic perspective, but also in the comprehensive alignment of all brand elements with EDP and EDPR’s core values.

This effort included:
- 1. Strategic Design: Development of a distinctive visual language that consolidated the identity of the new brand, creating an emotional and functional impact at all points of contact.
- 2. Adaptation of Spaces: Redesign and adaptation of offices and corporate environments, transforming them into tangible ambassadors of the brand and reflecting its principles and renewed aesthetics.
- 3. Consistent Communication: Planning and deploying the new identity across all channels, ensuring a consistent experience for employees, customers and partners worldwide.

The Importance of the Workspace

The workplace is a tangible reflection of a brand’s identity and plays a crucial role in how it is experienced internally by employees and externally by visitors.

In the case of EDP and EDPR, the transformation of their offices and touchpoints ensures that every detail is aligned with the company’s values and vision. Furthermore, maintaining global consistency across all spaces reinforces the perception of a unified and strong brand, while creating an inspiring environment that fosters productivity, innovation and a sense of belonging.
Renovated Offices:
• In Madrid, the main offices of EDP and EDPR faithfully reflect the renewed "look and feel ", standing out as iconic spaces of the brand.
• In international locations such as Brazil, France and Greece, customised solutions were implemented, adapted to the particularities of each region, maintaining visual and conceptual coherence at a global level.

Commitment and Leadership

This rebranding represents a step forward in the evolution of EDP and EDPR, consolidating their position as leaders in the renewable energy sector. It also reinforces their commitment to innovation, sustainability and adaptation to changing market demands.

With a talented team and a strengthened organizational culture, EDP and EDPR continue to lead the way towards a more sustainable future, inspiring trust and generating positive impact in the communities and markets where they operate.

The Results

The official launch of this new corporate image was carried out in a progressive and strategic manner. The implementation was carefully tailored to the specific needs of the project, ensuring a smooth and effective transition.

The rebranding process involved a comprehensive approach that included all the phases necessary for the effective implementation of the new corporate identity. This scope ranged from the design and creative adjustments to the production of final artwork. From the coordination and supervision of manufacturing, transportation and assembly to the installation of the brand elements at global headquarters. This continuous monitoring and detailed coordination guaranteed a flawless execution of the project.

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