We have been saying for many years that an ounce of action is worth more than a pound of words.
At TOTEM Branding we believe that brands have the power to transform. But this transformation is only authentic when their values are not only proclaimed, but lived and felt in every interaction, decision and experience.
This article from Forbes Argentina highlights a principle that we consider essential: brands are not just strategies, they are living beings with a purpose. When proclaiming values, brands must be coherent and authentic, taking these promises beyond speeches and making them tangible in their daily lives.
Brand coherence is also an asset. According to the Edelman Trust Barometer, 81% of consumers say they must trust a brand to buy from it. However, this bond is not built only with words: brands must demonstrate with actions that their values are authentic and relevant.
The article also highlights a key point that resonates deeply with our vision at TOTEM Branding: values are not just statements, they are living commitments. Promises that must be reflected in every decision, action and experience, both internally and externally.
💡 What does it mean to live values?
It means that a company that talks about sustainability adopts measurable and bold practices to reduce its environmental footprint. That a brand that claims to be inclusive implements real diversity and inclusion policies. That innovation is not a slogan, but a daily driving force to challenge the status quo and break new ground.
Consistency generates trust, and trust generates loyalty. It is no coincidence that brands with a strong emotional connection with their consumers see revenue growth of up to 23% higher, according to Harvard University Business Review.
At TOTEM, we support brands so that their values are not just stated, but lived. We help organizations transform words into actions, and actions into meaningful experiences.
Why is it important?
Because the future of brands does not depend on what they say, but on what they do. Consumers no longer look for products or transactions, they want authentic relationships.
We would love to know how the values are lived in your organization 🌍
