TOTEM Times:
TOTEM News
November usually starts with the pedal to the metal
Campaigns arrive, deadlines are set, budgets are drawn up, meetings are scheduled, and there’s that feeling that everything has to be resolved before the year ends. The days fill up with pending tasks, and it seems there’s always something more urgent waiting. In the midst of this pace, even pausing for a moment can feel […]
Black Friday doesn’t destroy brands
November has begun, and many brands are doing what they do every year: lowering prices to attract attention. Sometimes it works, of course. The problem is that it also gets customers used to waiting. It teaches them when to buy, how much to pay, and whether it’s worth choosing that brand outside of the promotion. […]
We have more information than ever at our fingertips
And yet, understanding what truly matters has often become more difficult. You open your phone and in seconds you’re bombarded with data, opinions, headlines, reports, tools, recommendations, and instantly generated answers. Everything moves incredibly fast. But fast doesn’t always mean useful. Sometimes we simply end up more overwhelmed than before. That’s why we believe brands […]
In the food industry, brands are put to the test every day
Choosing what to eat seems easy. We pick up a product, check the price, maybe the label, and move on. But in those few seconds, much more happens than meets the eye. Where does it come from? Who produced it? Is it fresh? Is it healthy? Is it well-made? Is it worth the price? Because […]
Feelings have no place in business, or do they?
A business is born with the objective of satisfying a need or a desire of a particular group of people. As a result, profits and growth are achieved. If, according to WHO data, one in six people worldwide feels lonely, and more than 850,000 people die each year from the effects of loneliness, since it […]
Mental health is also part of the brand
Not as rhetoric, but as culture. Many companies want to appear human to the outside world, but internally they continue to demand that their teams operate as if they never get tired, never doubt themselves, and never need to stop. And this contradiction inevitably surfaces. It shows in customer service. In the small details. In […]
There are hugs that are given without arms
Sometimes, a hug begins when someone stops interrupting. When they truly look at you. When they’re not thinking about what they’re going to say next while the other person is still talking. It also begins when we let someone finish a sentence, a fear, or even a silence. Listening can be one of the most […]
A city can have millions of inhabitants and still fail to make anyone feel like they belong
Because cities also build a brand. Not just when they launch a campaign, present a new identity, or seek to attract tourism and investment. They build it every day: in how you are welcomed, in how easy or difficult it is to get around, in how public spaces are cared for, in whether you can […]
Why is Fruit Attraction called Fruit Attraction if it’s a fruit and vegetable trade fair?
It might seem like a minor question. But for those of us who work with brands, it’s not. Because a single word has become the name under which practically an entire sector gathers. And this week we’ll see it again in Madrid, which will bring together more than 2,500 companies, 121,000 professionals from over 150 […]
TOTEM Branding: Your Partner in Success
We want to emphasize that in the vast world of brand creation, TOTEM Branding stands out as a benchmark for innovation, creativity, and excellence, recognized by the media, clients, colleagues, the community, and more. With projects developed on five continents and over 40 years of combined experience, we not only create and transform brands, but […]
