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TOTEM Times:

Philosophy & Humanism



Change the “Anti-Aging” culture

Over 50: the world is losing all its experience. Experience cannot be bought. Are we succeeding in retiring experience? We live in an “anti-aging culture”. This means that we seem to assume that being young is good and being old is bad. We are moving towards a world where experience, instinct and the desire to […]


The New World is shaped by Courage, Creativity & Innovation

“The competitive advantage of a society will come not from how well it teaches multiplication and periodic tables in its schools, but from how well it knows how to stimulate imagination and knowledge.” Albert Einstein. In an ideal world, each person would be able to do what he or she really wanted to do, which […]


Depression, the silent pandemic

“If I help a single person to have hope, I will not have lived in vain.” Martin Luther King. Depression is a silent pandemic. It is a common disease throughout the world, since an estimated 280 million people have depression. This is equivalent to almost six times the entire population of Spain. Depression is different […]


A brand is the measure of all things

“The secret of happiness is not always doing what you want, but always wanting what you do,”” wrote Leon Tolstoy. And in the TOTEM Branding team we are happy creating, building or transforming brands that bring people together. Philosophy studies the essence, first causes and ultimate ends of things. It tries to answer a variety […]