TOTEM Times:
Retail & Shopping
Experience no longer accompanies the brand: the brand IS the experience.
Today, people don’t remember campaigns; they remember how a brand made them feel when they interacted with it. In a context where everything competes for attention, the difference lies not in accumulating impressions, but in designing coherent, fluid, and human relationships throughout the entire journey. Every touchpoint counts. What a customer experiences, what an employee […]
Taking the benchmark shopping center brand to the next level across five continents
The Spanish Congress of Shopping Centers and Parks begins today. Consolidating our leadership by creating the #branding hashtag for many of the most award-winning and innovative projects in the sector. Some of our milestones, among the more than 150 projects completed, are: 🔹 Viva Centros Comerciales (Grupo Éxito, Colombia): A brand that redefined the retail […]
UBBO: 180° Rebranding and the Birth of Portugal’s First Shopping Resort
At TOTEM Branding, we are passionate about being catalysts for bold transformations. And few projects better illustrate that ambition than the 180° rebranding we led for UBBO in Portugal. It was as much about reinventing an experience as it was about transforming a brand from a traditional model to a fundamental, vibrant, and memorable part […]
Our CEO at the Influencer Awards Spain 2025
We at TOTEM Branding 🚀 are excited to celebrate that our CEO, along with the entire team that creates and shares content that inspires and generates a positive impact on society, is a finalist in the Influencer Awards Spain! The recognition of his work as a creator of digital content fills us with joy and […]
Big changes for Brands in the last 25 years
In just a quarter of a century, brands have been born that not only revolutionized industries, but also redefined how we live, work and connect. Who imagined that in such a short time they would change the course of history? While technology has been the engine of many revolutions, the true impact has come from […]
Gracias a nuestros clientes por la confianza
“Una buena reputación es más valiosa que el dinero”. El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes increíbles, en los 5 […]
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
Black Friday
Black Friday, this whirlwind of offers and discounts that ravages our wallets and our sanity every year, is much more than just a date on the calendar. Is it a mirror that reflects our society, with its lights and shadows, its desires and its contradictions? Born in the 1960s in Philadelphia, “Black Friday” was initially […]
TOTEM Branding Making the Difference
What incredible days you have allowed us to live, full of authentic connections, disruptive ideas and an unstoppable energy that reminds us why we do what we do: make a difference. We are deeply grateful for the opportunity to highlight our team’s participation in several recent events, where we not only learned, but also shared […]
CX (Customer Experience) at the core
CX is in our DNA. Beyond brands, we build relationships. In the world of branding, where creativity and strategy intertwine, Customer Experience (CX) is the cornerstone that contributes to our success at TOTEM Branding It’s not just about creating valuable, beloved, meaningful, transcendent brands, but about cultivating strong and lasting relationships with each person who […]
