TOTEM Times:

Digital & Cultural Transformation

Creating Real Brand Changes

A sense of belonging gives us the confidence and security that we are part of something bigger than ourselves. It gives us the opportunity to share experiences and learning and makes us feel important and valuable. When we are part of a beloved, admired and respected brand, we feel more motivated and committed to our […]

The Battle for Talent

7 out of 10 companies have problems finding workers. Nowadays, for many companies, it is easier to win a customer than to get a qualified employee. This phrase, strange as it may seem, was told to us by the CEO of one of the world’s largest companies. In other words, the battle for talent has […]

Killing a Powerful Icon

How long does a rebranding process take? Months? Weeks? Hours? Less? The time it takes to write a tweet? The fast-paced world we live in is always looking for ways to surprise us. And these days the rebranding of instantaneity has arrived. The highly recognized Twitter, responsible for one of the most important and relevant […]

Artificial Intelligence is Already at Work

ChatGPT will celebrate its first 7 months of life this month. OpenAI, the company that created it, is already valued at $30 billion dollars! When Netflix launched as a subscription service in 1999, it took 3.5 years for the 1 million user mark. Instagram achieved it in 2.5 months. Spotify in five months and Dropbox […]

How the Internet changed Consumer behaviors

Has the internet changed us as consumers? Indeed it had. The internet has had a profound impact on almost every aspect of our lives, changing the way we shop, communicate, learn, work, and even share. And the way we interact with brands. The relationship between the internet and branding is increasingly important in today’s digital […]

Sharing Knowledge for a Positive Transformation

“Scientia potentia est” is a Latin aphorism meaning “knowledge is power”. We proudly share that the United Nations World Tourism Organization has chosen TOTEM Branding to launch the first Branding MOOC for the UNWTO Tourism Academy. Businesses, academia and institutions already assume that knowledge is not a pose or a fad. It is about exchanging […]

8 Reasons to Believe in 2023

An optimist sees an opportunity in every setback, a pessimist sees a setback in every opportunity. Paraphrasing Winston Churchill, we face this complex and exciting 2023. We never lose our optimism, especially now. Here are 8 reasons for optimism in 2023: 1. The TOTEMIZATION of brands. Successful brands are increasingly human, with values shared with […]

Happy World Tourism Day

Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life. On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course. For brands and for people it is time to understand that the important thing […]

Social Networks: Do you use them or do they use you?

What is the point of a brand having a presence in social networks if it is not used to interact, offer better attention, service or customer experience? At TOTEM we know the potential of social networks for branding. Your actions communicate much more than your publications on social networks. But thanks to the networks your […]

Web 3.0 & the importance of users needs

Web 3.0 or Web3 is the name of the next generation of the World Wide Web. Involving semantic web technology and artificial intelligence, the Web 3.0 will be the next step of growth for online businesses, building on the interactive and socially connected websites of Web 2.0 and the informational sites from Web 1.0. Web […]