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TOTEM Times:

Digital & Cultural Transformation



Pros of Adding AI + Branding

Artificial Intelligence (AI) is bursting into the world of branding, revolutionizing the way brands build and connect with their audiences. This new scenario presents a challenging dilemma: how to integrate the precision and speed of AI without sacrificing the unique essence of the human creative mind? The challenge: A balance between AI and creativity, allowing […]


Brands That Matter To People

Everyone who wants to reach the future sooner and more prepared knows that it is essential to create or transform their brand. Not only that, but the brand must also feel relatable, inspiring, relevant, genuine, honest and more human. In today’s business ecosystem, where from startups to large corporate groups compete for the attention, time, […]


TOTEM Live is Back Completely Live

How can we help our brain to process so much information in these dizzying and data-saturated times, which are not always well-founded and valuable? There is a fuel that we believe can help our mind to clarify the picture, to provide approaches and proposals that allow us to face the day to day and the […]


Knowledge is the New Currency!

Within the framework of Fitur 2024, the great international tourism event, at TOTEM Branding we want to take this moment to highlight the development of the MOOC we have developed for the World Tourism Organization. Hundreds of people have enrolled in this important MOOC (Massive Open Online Course). This MOOC will cost you nothing but […]


Our CEO @ the Influencer Awards

We celebrate with enthusiasm at TOTEM Branding 🚀 that our CEO, together with the whole team that strives every day to create and share content that inspires and generates a positive impact on society, is a finalist in the Influencer Awards Spain!!! The recognition of our work as digital content creators fills us with joy […]


#8Hugs Challenge

This Sunday is International Hug Day and we are launching an emotionally beneficial challenge for our entire community. A simple proposal for an increasingly complex world. Numerous studies support what we intuitively know: hugs are not only nice, but they are also incredibly good for our physical and mental health! So here’s the challenge: do […]


A Powerful Gift for 2024

Unveiling a Gift of Insight: Your Exclusive Pre-Christmas Preview! TOTEM Future. Dear Beloved Totemites, ‘Tis the season of giving, and at TOTEM, we are happy to present to our loyal audience of Totemites a pre-Christmas gift of extraordinary value, a carefully curated document brimming with insights into the trends and knowledge anticipated for the year […]


The Tech Revolution that dazzled the world has turned out to be a Revolution of the People

Most brands are out of focus. Focus not on technology, focus on talent please. And here’s a perfect example to prove it. Recently, the world witnessed, live, as if it were a Netflix miniseries, the 72 craziest hours of OpenAI. What until a few days ago was the rival to beat for everyone in AI […]


When Branding becomes a powerful process that can materialize a Nation’s change

Can good branding make a political outsider with the nickname “The Madman” become President of a Nation in only 2 years? Javier Milei, a man with no political experience, with a rock star appearance, has been elected President of Argentina with an overwhelming result. From his signature hairstyle to his casual yet striking style, every […]


Humanizing Digital

The wrong question is: IA yes or IA no? The correct one is: IA when? And the answer is, right now. In recent years, Artificial Intelligence (AI) has revolutionized numerous aspects of modern society, but there is one area where its application has truly amazing effects and results. Recently we are witnessing impressive advances in […]