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TOTEM Times:

Innovation



Branding’s Most Important Technology

The new AI is coming… Extended or Augmented Intelligence: the sum of natural and artificial intelligence. Combined they are powerful. Can we say that the brain, the most important organ of the human being has found in Artificial Intelligence a rival capable of making it irrelevant? Or are we facing a historic opportunity to expand […]


Brands That Matter To People

Everyone who wants to reach the future sooner and more prepared knows that it is essential to create or transform their brand. Not only that, but the brand must also feel relatable, inspiring, relevant, genuine, honest and more human. In today’s business ecosystem, where from startups to large corporate groups compete for the attention, time, […]


A Powerful Gift for 2024

Unveiling a Gift of Insight: Your Exclusive Pre-Christmas Preview! TOTEM Future. Dear Beloved Totemites, ‘Tis the season of giving, and at TOTEM, we are happy to present to our loyal audience of Totemites a pre-Christmas gift of extraordinary value, a carefully curated document brimming with insights into the trends and knowledge anticipated for the year […]


The Tech Revolution that dazzled the world has turned out to be a Revolution of the People

Most brands are out of focus. Focus not on technology, focus on talent please. And here’s a perfect example to prove it. Recently, the world witnessed, live, as if it were a Netflix miniseries, the 72 craziest hours of OpenAI. What until a few days ago was the rival to beat for everyone in AI […]


Artificial Intelligence is Already at Work

ChatGPT will celebrate its first 7 months of life this month. OpenAI, the company that created it, is already valued at $30 billion dollars! When Netflix launched as a subscription service in 1999, it took 3.5 years for the 1 million user mark. Instagram achieved it in 2.5 months. Spotify in five months and Dropbox […]


SuperApps

We use many mobile apps every day. Apps are changing our everyday lives. Today’s generation is switching from app to app, depending on what they need to do, while big platforms are working on “super apps.” The average user has 80 apps downloaded on their phone. The average smartphone owner uses 9-10 apps per day […]


The Power of Brand Purpose

Brands that lead authentically with purpose are changing the nature of business today. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary to people. Purpose sits firmly at the core of a brand’s culture and affects every decision. It creates loyalty, affinity, engagement and connections […]


Innovation as a Pillar of the Future

Innovation is the ability to see change as an opportunity, not a threat. And the future belongs to those capable of taking the risk and accepting the responsibility and challenge of creating it. Innovation is, for today’s organizations, something as vital as the air we breathe and something vital cannot be something that is worked […]


We do not predict the Future, we Create it

Over the last decade, TOTEM Branding has conceived groundbreaking concepts, helped define strategies and articulate business plans, created names, experiences and products, and designed brands in multiple industries and across the spectrum. From retail to tourism, consumer goods to services, transportation to finance, real estate to technology, and entertainment to destinations. When it comes to […]