TOTEM Times:
Innovation
If your brand isn’t consistent, the internet will remind everyone
This idea resonates even more strongly during World Internet Day week, which is celebrated this Sunday, May 17th. This date isn’t an invitation to applaud technology itself, but rather to ask ourselves an uncomfortable question: what kind of brand is exposed when everything is seen, shared, and judged in real time? Because the internet is […]
10C of Branding
If your brand needs to shout to be heard, it’s already lost the conversation. Why It Matters Today, communication doesn’t fail due to a lack of messages, but rather a lack of judgment. Attention spans are fragile, trust is scarce, and patience is minimal. In this context, communication isn’t about repeating formulas or being everywhere; […]
Omnichannel is dead as a strategy
Today, it’s simply a right to exist in the market. Why It Matters Brands that understand this don’t compete solely on channels; they compete on connected, consistent, and recognizable experiences at every touchpoint. And the data confirms it. Today, companies with solid omnichannel strategies retain around 92% of their customers, compared to rates that barely […]
The “ChatGPT Effect”
Large language models (LLMs) have transformed the search landscape. Here’s the general impact of the “ChatGPT Effect” on search. Why It Matters Shift from Linking to Answering. Traditional search engines focused on providing a list of links to sources. LLMs introduced generative answers, meaning users are provided with a synthesized, direct answer to their query […]
The best CEOs of the year
The best CEOs of the year are: Why It Matters Since there isn’t a single “best” CEO of 2025, as different publications highlight leaders based on various criteria (innovation, profitability, culture), this is a list of the best. The Economist: Highlighted leaders who boosted shareholder returns, including Armin Papperger (Rheinmetall), Tom Palmer (Newmont), Jacek Olczak […]
A purposeful closing
Not yet, though. Why It Matters Our CEO, Andy Stalman, had the privilege of delivering the closing address at the 17th Leadership Course at the Polytechnic University of Valencia, organized by the Chair of Management and Business Culture. It was more than a conference. It was an encounter filled with emotion, reflection, and vision. A […]
Cuando uno piensa que ya llegó al final, otro piensa que recién está empezando
Después de más de 150 episodios con distintos invitados, hablando de tendencias, de todo tipo de especialidades y de branding, MUCHO branding, hoy arranca una temporada que esperamos que sea muy especial. Lo que significa Sabemos que en internet está lleno de podcasts muy interesantes, y que competir por la atención y el tiempo de […]
The true challenge of our era for every brand and every human being
Today, robotization is a reality that has transcended the realm of factories. Robots are no longer metal figures that assemble cars; they are algorithms that diagnose illnesses, logistics systems that manage deliveries, and codes that guide us in education. Why It Matters Their silent and efficient presence forces us to consider one of the most […]
Presenting the TOTEM Branding Radar
This is bombshell news for the branding world. Why It Matters Just as Amazon predicts what you’ll buy before you order it, at TOTEM Branding we’ve created a methodology that anticipates when a brand needs a rebranding, even before its leaders realize it. We call it the TOTEM Branding Radar. How often is a rebranding […]
The way people search, interact, and decide on the internet is changing radically
At 2 years, 7 months, and 22 days old, ChatGPT processes more than 2.5 billion interactions per day. Google processes approximately 14 billion searches per day Google processes approximately 14 billion searches per day. ChatGPT received nearly 1 billion prompts per day a year ago. Gemini and other generative AIs are growing, but it’s still […]
