TOTEM Times:
Innovation
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
25 key trends and insights that will define the future of branding
The world of branding is in constant flux, evolving at an unprecedented pace. To stay ahead of the curve and build -transform- brands that resonate with tomorrow’s consumers, it’s essential to understand the forces shaping this dynamic landscape. Core Trends Purpose-Driven: Brands must go beyond profit and focus on social and environmental impact. Authenticity: Building […]
The future starts now!
7 weeks to go until 2025. Continuing our series on the future, the TOTEM Branding team shares today strategic trends in technology. Because the future begins now, 2025 challenges us to adopt strategic innovation in 3 key areas: 🔒 1. Artificial Intelligence Imperatives and Risks Agent AI: Systems capable of planning and executing tasks autonomously. […]
Mallorca Responsible Tourism Week 2024
TOTEM Branding is proud to announce that Andy Stalman will be speaking at the Sustainable Destinations Summit 2024 in Palma de Mallorca. Mallorca, a tourism pioneer, understands the delicate balance between welcoming visitors and preserving its unique charm. The summit provides a crucial platform to discuss the future of sustainable tourism. From inclusive growth to […]
TOTEM Branding Making the Difference
What incredible days you have allowed us to live, full of authentic connections, disruptive ideas and an unstoppable energy that reminds us why we do what we do: make a difference. We are deeply grateful for the opportunity to highlight our team’s participation in several recent events, where we not only learned, but also shared […]
Transforming the World, One Brand at a Time, with Projects Across the 5 Continents
We want to highlight that in the multitudinous world of brand creation, TOTEM Branding stands out as a benchmark for innovation, creativity and excellence, through the media, clients, colleagues, community, etc. With projects developed on five continents and more than 40 years of combined experience, we not only create and transform brands, but also connect […]
Culture & Continuous Development
The only way to grow an organization is to grow its people. Leading with purpose, vision and action helps elevate your company to new heights. In this context, upskilling and reskilling can help transform your company and brand to better reach the future. A future in which change and uncertainty will be the only constants, […]
Values, the Pillars of a Great Brand
In the vast universe of branding, values shine like stars in the night, illuminating the path of brands towards authenticity and connection with their audience. Silent guardians of essence, values are not just words; they are deep roots that sustain a brand’s identity, rooting it in the fertile soil of integrity. What makes these values […]
A BrandCamp to Learn, Share & Breathe Branding
In TOTEM Branding we are in luck and we have great news, because from June 24 to 28, 2024, organized by TOTEM Branding Academy, the BrandCamp “Reinventing the Future of Brands” with Mr. Branding Andy Stalman will take place at ESDEN Business School. The BrandCamp, using active teaching methods such as problem-based learning, learning by […]
10C of Success
Dear Totemites, brands and professionals: Considering these “10Cs” presented by TOTEM Branding, the chances of success in your Brand Communication strategy will experience a remarkable growth. These 10Cs become essential tools that contribute to the formation of the identity that characterizes a company or individual. At TOTEM Branding, we highly value those who communicate in […]
