TOTEM Times:
TOTEM News (Agriculture & More)
In the food industry, brands are put to the test every day
Choosing what to eat seems easy. We pick up a product, check the price, maybe the label, and move on. But in those few seconds, much more happens than meets the eye. Where does it come from? Who produced it? Is it fresh? Is it healthy? Is it well-made? Is it worth the price? Because […]
Why is Fruit Attraction called Fruit Attraction if it’s a fruit and vegetable trade fair?
It might seem like a minor question. But for those of us who work with brands, it’s not. Because a single word has become the name under which practically an entire sector gathers. And this week we’ll see it again in Madrid, which will bring together more than 2,500 companies, 121,000 professionals from over 150 […]
Reinventando el consumo de frutas
El consumo de frutas y hortalizas en España enfrenta desafíos que no pueden ser ignorados. A pesar de su importancia indiscutible en una dieta equilibrada, la demanda de estos productos ha mostrado signos de estancamiento, lo que plantea preguntas cruciales para el sector agroalimentario. Hablamos con Andy Stalman, experto en Marketing y CEO de TOTEM […]
