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TOTEM Times:

Design & Branding



Surfing the Waves of Branding

In the intense digital ocean of the Internet, people seek inspiration and information, and brands, those TOTEMs that guide motivations and desires, navigate, spreading their sails in search of unknown destinations, leaving luminous traces in the dark night of global branding. A resonant echo, both in the abysses and on the summits. Because the Internet […]


Living the Total Experience (TX)

Each positive experience creates an emotional bond that strengthens the brand identity in people’s minds and hearts. Experience and branding are intrinsically intertwined. Every interaction with an employee, user or customer is an opportunity to reinforce and bring the brand promise to life. It is through these coherent, genuine and meaningful experiences that we build […]


Love for Brands that transcends borders

In the vibrant world of branding, love is the secret ingredient that transforms brands into unforgettable experiences and lasting connections. Like the romance between two kindred souls, love in branding goes beyond the superficial and dives deep into the hearts of consumers, employees, suppliers, in short, all stakeholders. Imagine a brand that embraces you with […]


A BrandCamp to Learn, Share & Breathe Branding

In TOTEM Branding we are in luck and we have great news, because from June 24 to 28, 2024, organized by TOTEM Branding Academy, the BrandCamp “Reinventing the Future of Brands” with Mr. Branding Andy Stalman will take place at ESDEN Business School. The BrandCamp, using active teaching methods such as problem-based learning, learning by […]


Branding for the Island of Tomorrow

The island of Mallorca, a fantastic place to live and a charming destination for visitors, faces a new and exciting challenge. It is a great challenge to reposition a brand that does not have a problem of demand, but of management with the establishment of the idea of protection and regeneration of the territory. Recently, […]


We All Kiss in the Same Language

Kisses, those soft caresses of the lips that convey a myriad of emotions and feelings, are much more than simple physical gestures. They are a profound expression of love, connection and intimacy between two people. Through a kiss, a unique and special bond is established, capable of strengthening relationships and creating unforgettable moments. In a […]


10C of Success

Dear Totemites, brands and professionals: Considering these “10Cs” presented by TOTEM Branding, the chances of success in your Brand Communication strategy will experience a remarkable growth. These 10Cs become essential tools that contribute to the formation of the identity that characterizes a company or individual. At TOTEM Branding, we highly value those who communicate in […]


It’s time for your Business to activate the TOTEM-Sign

All brands in all sectors and industries compete for the same four things: the attention, time, loyalty and money of customers/users/consumers. It is on this increasingly complex and exciting playing field that TOTEM Branding emerges as a beacon of differentiation. More than a name, TOTEM is a philosophy, a meticulous approach that elevates brands to […]


Brands & Dads

How important is the presence and example of Parents in our lives, teachings and learning that we apply in all areas… and in Branding? Today Father’s Day is celebrated in Spain. In these times where Artificial Intelligence has revolutionized all fields, and how and when this innovative and disruptive technology will affect all disciplines is […]


Branding’s Most Important Technology

The new AI is coming… Extended or Augmented Intelligence: the sum of natural and artificial intelligence. Combined they are powerful. Can we say that the brain, the most important organ of the human being has found in Artificial Intelligence a rival capable of making it irrelevant? Or are we facing a historic opportunity to expand […]