TOTEM Times:
Tourism & Travel
Artemis II and the power of brands that unite us
When the Orion capsule of the Artemis II mission returns to Earth in a few hours and deploys its parachutes over the ocean, the entire world will share a single breath. In that instant, there will be no borders, only one humanity looking toward the same point. Why It Matters But before that impact in […]
When a country, a region, or a destination speaks highly of you, branding works
It’s that magical moment when customers become believers. Why It Matters The reputation of a country brand or a tourism project isn’t built with isolated campaigns, but with a coherent narrative that leaves a lasting impression on those who experience it. Marketing can attract, but it’s branding that defines the underlying perception: what a place […]
Tourism awakens emotions. Branding gives them a destination.
At TOTEM Branding, we followed the pulse of global tourism at the recent World Travel Market (WTM) London 2025, an edition that reaffirmed what many of us have been saying: tourism not only moves people, it also moves economies, perceptions, cultures, and emotions. Why It Matters In 2025, international arrivals will exceed 1.5 billion. Tourism […]
TOTEM Branding celebrates the power of purpose-driven tourism
Tourism is much more than an industry: it is a bridge between cultures, a tool for development, and a source of national pride Why It Matters Today, we would like to enthusiastically and admirably congratulate Minister David Collado Morales for being recognized as “Minister of the Americas” by UN Tourism, in an emotionally charged and […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. Lo que significa At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that […]
A meeting that will set the tone for the future
When a country decides to talk about its brand, it is deciding to talk about its essence. And there is no decision more strategic or more decisive for its future. Why It Matters The fact that Andy Stalman was invited to share his vision at the “7th Image of Chile Meeting” organized by Marca Chile […]
“Organizational culture” isn’t synonymous with after-work conversations, ping-pong, or sayings on a wall
That can add up, but if that’s all there is… you’re not building culture. You’re just surface decoration. What, then, is a real organizational culture What, then, is a real organizational culture? It’s that invisible fabric that connects what an organization believes with what it actually does. It’s the energy you feel every day, even […]
Si la marca ciudad se reduce a un logo, pierde fuerza
Entrevista con Andy Stalman, gurú del desarrollo de marcas. Propone decir la verdad con belleza y sostenerla con acción. Leer Noticia Completa
Every city is a brand
🧭 What is a city brand? A city brand is not a logo or a slogan. It is the emotional, narrative, and symbolic system that allows a city to: know who it is, decide who it wants to be, and project that coherently to the world. 📍City branding in the era of global competition 📍City […]
The new branding of a sustainable destination in the Dominican Republic: Samaná
Tourism is not only an economic engine, it is a powerful tool for positioning and transformation when built with vision and strategy. But for a destination to transcend, it needs a solid brand that gives it identity, coherence and purpose. Why It Matters In Samaná, we have developed a new destination brand that reflects its […]
