TOTEM Times:
Tourism & Travel
Branding SUA – The Spirit of Uruguay
“We want to give passengers back the dignity of flying,” they told us at our first meeting. And we fell in love with the project. Why It Matters Today we are happy, proud and grateful. Developing the Branding for a new airline is a project that pushed us to fly higher. Inspired by the dream […]
An unforgettable week at FITUR 2025
When tourism and good branding meet and travel together, brands go further, fly higher and better. Why It Matters Closing an unforgettable week at FITUR, with excellent branding, connections and a vision for the future. This week at FITUR, the International Tourism Fair, we not only celebrated the incredible present of the tourism industry, but […]
TOTEM Branding and the new Mallorca brand
At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism. Why It Matters Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its […]
TOTEM Branding and FITUR 2025
FITUR 2025 begins in our home, in Madrid, and at TOTEM Branding we are excited to welcome the world. Why It Matters We are often asked: Why is branding crucial for tourism? In a global environment where destinations compete intensely, branding has become an indispensable strategic tool. Strong branding allows the unique characteristics of a […]
Strengthening the Dominican Republic’s tourism branding strategy
TOTEM Branding is proud to share its participation in strengthening the Dominican Republic’s tourism branding strategy. Why It Matters At an event that marks a milestone for the sector, new destination brands have been presented that seek to enhance the rich diversity and unique appeal of the Caribbean country. Aware of the importance of a […]
Gracias a nuestros clientes por la confianza
“Una buena reputación es más valiosa que el dinero”. Lo que significa El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes […]
Stand Out in the World of Tourism
We are happy with the beginning of Fitur, the first annual event and global meeting for tourism professionals. And we are happy to be an active part of this great fair. Why It Matters How important is branding for tourism and in particular for a tourist destination? One might think that a destination, with its […]
Disconnect & Enjoy
Is a different kind of disconnection possible? A real disconnection? Disconnecting from the urgent to connect with the important? Why It Matters The best time to disconnect is coming, the beginning of the summer vacations in the northern hemisphere, and the winter holidays in the southern hemisphere. It is in these moments of exhaustion and […]
Tourism Keys 2023
While inflation feels like a mountain before us, let’s be bold and climb it. In fact, many travelers have taken that attitude and are climbing it and are not intimidated. Why It Matters According to Travel in 2023 report, almost half of travelers admitted they will be more lenient with their vacation spending habits to […]
Tourism in 2023 & beyond
What will 2023 hold for tourism brands? We would like to highlight the importance of branding in tourism communication strategies, be it destinations, companies, institutions or individuals. Destinations will become more and more fashionable in the future. Tourism products will have to offer something with which the tourist/traveler can associate, and new destinations perceived as […]
