We are happy with the beginning of Fitur, the first annual event and global meeting for tourism professionals. And we are happy to be an active part of this great fair.
How important is branding for tourism and in particular for a tourist destination?
One might think that a destination, with its unique qualities and well-recognized reputation, does not need the help of branding.
But the reality is that branding is fundamental for tourism.
If you ask us why branding is important, we challenge you with a counter-argument: Is there ever a time when branding is not important?
It’s time to unleash the power of branding in tourism. For an innovative approach to destination branding can reposition and reshape tourism towards a more sustainable, humane, accessible and inclusive model. Branding shapes identity; tourism shapes experiences.
Knowing that great brands:
– Generate results.
– Motivate growth.
– Give purpose and direction.
– Create a positive culture among employees.
– Build trust and emotional connection.
– Help stand out in a saturated market.
Branding comes into play in tourism communication strategies, whether for destinations, companies, institutions or individuals. Branding will always remain vital.
In a highly competitive market, branding is an essential tool for the success of a tourist destination. Always starting with the purpose.
Purpose is the raison d’être of a brand. It is the underlying essence that makes a brand relevant and necessary to people.
Purpose sits firmly at the core of a brand’s culture and affects every decision. It creates loyalty, affinity, engagement and connections with your employees and customers.
Phygital, or that constant blending of physical and digital experiences, and vice versa, will be a rising trend in this new year as well. Omnichannel, yes or yes.
In 2024, the quest for sustainable tourism will continue.
The aim is to promote tourism that respects the ecosystem, with minimal impact on the environment and local culture. And one that is economically and socially sustainable.
Travelers and tourists will increasingly value brands that have a clear commitment to the environment and people and that implement corporate social responsibility actions.
We know there’s a mountain ahead, but we’ve chosen to climb to the top, and it’s great. Don’t lose your ticket to the future.
And never underestimate the importance of branding.
At TOTEM Branding we are clear that 2024 is the year of tourism branding and a year of success for those destinations that see branding as an investment and not an expense.
In the environment of Fitur 2024 in TOTEM Branding we want to say knowing all this: Hello Fitur, Hello Tourism, Hello brands!