Knowledge is the New Currency!

Within the framework of Fitur 2024, the great international tourism event, at TOTEM Branding we want to take this moment to highlight the development of the MOOC we have developed for the World Tourism Organization. Hundreds of people have enrolled in this important MOOC (Massive Open Online Course). This MOOC will cost you nothing but time.

Branding is becoming more and more relevant. Both for students, entrepreneurs, professionals, organizations, institutions, SMEs and large corporations. It is unlikely that a person, a company or a destination create value and be successful without a clear Branding strategy. Branding is the soul of the brand. It is not just a logo, and transcends the merely visual to connect with human perceptions, with what people say, feel and think about your person, product or company. A brand is a strategic asset for the development of any business in a global and increasingly competitive market.

In the week in which the change of the UNWTO brand to UN Tourism has been announced, we are proud to have been entrusted by this prestigious Organization to develop the first MOOC on branding for the UN Tourism Online Academy. To promote growth, knowledge and positive transformation through online education.

In this MOOC you will acquire essential notions about Branding, related to culture, talent, sustainability, innovation, positive impact, digital transformation and communication. To value and be able to generate engagement with target audiences. Most brands are realizing that there is a change at the root of the social, which not only impacts on the economic or business, but also on the cultural and the way we relate to each other. In this MOOC we share many of the keys to these changes and what to do about them.

At TOTEM Branding we believe in the fundamental importance of knowledge acquired by creating or transforming brands in the real world, and of sharing it. We share branding as a tool of positive transformation for tourism and the planet.
Our work and commitment is to improve the world of brands today and for those that will come after. Building a sense of connection, pride and belonging is at the core of what we do.