TOTEM Times:
Insights & Trends
Purpose: The Beacon of Brands
At the heart of every successful company lies a fundamental purpose, an essence that transcends time and evolves without losing its authenticity. This purpose is a brand’s raison d’être, the beacon that lights its way and makes it relevant in an ever-changing world. In uncertain, dark or turbulent times, this light shines even brighter, guiding […]
#8Hugs Challenge
We live in times of high speed, in communication, in relationships, in moments. Speed is the enemy of quality, of depth. Is there any gesture that can make us stop for a few seconds to slow down, think, reconnect and achieve an authentic connection? In order to value and quantify the importance of contact, of […]
Joyful Brands Yield Higher Dividends
What if we were wrong all this time in thinking that joy only happens at the end, after the process? What if happiness had always been there driving the path to the goal, if joy was the whole game and not just the end? Are you happy because you won? Or do you win because […]
Tourism Challenges 2024
With the arrival of summer and vacations, rest and renewal are essential to be prepared for the constant challenges that the world poses us every day. And we can say that the world of tourism is an essential activity and market particularly in this part of the year. The future of tourism is full of […]
Branding, Love & Sports
What an incredible moment we are living in! In the midst of the quarterfinals of the Copa América and the Euro Cup, and with the Olympic Games just around the corner, it is impossible not to feel how sport excites us, unites us and inspires us to be better. This is a time of passion, […]
Culture & Continuous Development
The only way to grow an organization is to grow its people. Leading with purpose, vision and action helps elevate your company to new heights. In this context, upskilling and reskilling can help transform your company and brand to better reach the future. A future in which change and uncertainty will be the only constants, […]
Razones para no perderse TOTEM Live
La temporada 4 de TOTEM Live sigue dando que hablar, tras notables episodos con Alejandra Ravera, Isa Q, Magaly Regalado, Mariano Castro, Sonia Acosta, Sergio Gajardo, Edgardo Regatky, Pilar Montero, Ander Torinos, Álvaro Regueira, Jacqueline Mora, Laureano Turienzo, David Calle, Lolo Garner, Mateo Salvatto, César Val, Mariano Braga y Nataly Londoño, episodios imperdibles como los […]
Values, the Pillars of a Great Brand
In the vast universe of branding, values shine like stars in the night, illuminating the path of brands towards authenticity and connection with their audience. Silent guardians of essence, values are not just words; they are deep roots that sustain a brand’s identity, rooting it in the fertile soil of integrity. What makes these values […]
Branding, a vast Loom of Emotions
In the bustling arena where brands and messages intertwine, how does a company emerge from the crowd? The answer lies in an art as old as humanity itself: the power of storytelling. Telling a tale or a story is one of the best things a brand can do to achieve its branding objectives. Storytelling in […]
Living the Total Experience (TX)
Each positive experience creates an emotional bond that strengthens the brand identity in people’s minds and hearts. Experience and branding are intrinsically intertwined. Every interaction with an employee, user or customer is an opportunity to reinforce and bring the brand promise to life. It is through these coherent, genuine and meaningful experiences that we build […]
