TOTEM Times:
Insights & Trends
Change the “Anti-Aging” culture
Over 50: the world is losing all its experience. Experience cannot be bought. Are we succeeding in retiring experience? We live in an “anti-aging culture”. This means that we seem to assume that being young is good and being old is bad. Why It Matters We are moving towards a world where experience, instinct and […]
6 most relevant values that Brands must reflect
At TOTEM Branding we are committed to creating and transforming brands that unite people. Because if we make better brands, we will have a better society. And if we build a better society, we will live in a better world. To live in a better world let’s create better brands. We believe we can continue […]
The New World is shaped by Courage, Creativity & Innovation
“The competitive advantage of a society will come not from how well it teaches multiplication and periodic tables in its schools, but from how well it knows how to stimulate imagination and knowledge.” Albert Einstein. Why It Matters In an ideal world, each person would be able to do what he or she really wanted […]
Depression, the silent pandemic
“If I help a single person to have hope, I will not have lived in vain.” Martin Luther King. Depression is a silent pandemic Depression is a silent pandemic. It is a common disease throughout the world, since an estimated 280 million people have depression. This is equivalent to almost six times the entire population […]
Raising awareness about health & wellbeing
The health of the human being is the health of society and the planet. This week marks World Health Day This week marks World Health Day. Health, physical, mental and emotional, must be a top priority for all of us. Without health there is nothing. So there is no possible justification for not taking care […]
Omnichannel Branding
For brands, building relationships is increasingly important than seeking transactions. And brands that connect positively with customers are consolidating communities of faithful who choose them, defend them and even better, recommend them. Why It Matters Companies with an extremely robust omnichannel customer participation retain on average 89% of their clients, compared to 33% of companies […]
Creating Totems
The most important thing about TOTEMS are the values shared with stakeholders. They do not have customers or employees, but believers, people who believe in their role in a modern society that goes far beyond the product or service. People believe in TOTEMS because they transcend the merely monetary People believe in TOTEMS because they […]
Diversity and Synergy for CoCoCo
It is done through the synergy generated by the people of the team, with a clear focus on creating value and thus: Builds and activates brand culture Enhances creativity and innovation Involves, attracts and develops people Promotes integration and knowledge Why It Matters In this competitive and continually challenging world for brands, competing is fine, […]
The importance of Purpose
Successful companies were founded with a main purpose, and successful companies have known and know how to evolve the purpose without losing its essence. Purpose is the reason a brand exists Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary for people. Purpose sits firmly […]
Shopping Trends
At TOTEM Branding as leaders in branding for the retail sector, with expertise in solutions centered on people, and continually innovating, with sustainable solutions, the true protagonist is our customer who is at the heart of experiences. Why It Matters In this changing world, at TOTEM Branding we have the pride and responsibility of being […]
