TOTEM Times:
Insights & Trends
6 most relevant values that Brands must reflect
At TOTEM Branding we are committed to creating and transforming brands that unite people. Because if we make better brands, we will have a better society. And if we build a better society, we will live in a better world. To live in a better world let’s create better brands. We believe we can continue […]
The New World is shaped by Courage, Creativity & Innovation
“The competitive advantage of a society will come not from how well it teaches multiplication and periodic tables in its schools, but from how well it knows how to stimulate imagination and knowledge.” Albert Einstein. In an ideal world, each person would be able to do what he or she really wanted to do, which […]
Depression, the silent pandemic
“If I help a single person to have hope, I will not have lived in vain.” Martin Luther King. Depression is a silent pandemic. It is a common disease throughout the world, since an estimated 280 million people have depression. This is equivalent to almost six times the entire population of Spain. Depression is different […]
Raising awareness about health & wellbeing
The health of the human being is the health of society and the planet. This week marks World Health Day. Health, physical, mental and emotional, must be a top priority for all of us. Without health there is nothing. So there is no possible justification for not taking care of the health of each person […]
Omnichannel Branding
For brands, building relationships is increasingly important than seeking transactions. And brands that connect positively with customers are consolidating communities of faithful who choose them, defend them and even better, recommend them. Companies with an extremely robust omnichannel customer participation retain on average 89% of their clients, compared to 33% of companies with a weak […]
Creating Totems
The most important thing about TOTEMS are the values shared with stakeholders. They do not have customers or employees, but believers, people who believe in their role in a modern society that goes far beyond the product or service. People believe in TOTEMS because they transcend the merely monetary. They make people’s lives better and […]
Diversity and Synergy for CoCoCo
It is done through the synergy generated by the people of the team, with a clear focus on creating value and thus: Builds and activates brand culture Enhances creativity and innovation Involves, attracts and develops people Promotes integration and knowledge In this competitive and continually challenging world for brands, competing is fine, but it is […]
The importance of Purpose
Successful companies were founded with a main purpose, and successful companies have known and know how to evolve the purpose without losing its essence. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary for people. Purpose sits firmly at the center of a brand’s culture […]
Shopping Trends
At TOTEM Branding as leaders in branding for the retail sector, with expertise in solutions centered on people, and continually innovating, with sustainable solutions, the true protagonist is our customer who is at the heart of experiences. In this changing world, at TOTEM Branding we have the pride and responsibility of being one of the […]
Let’s not live to be happy, let’s live being happy
What is happiness? They say that happiness is when what you think, what you say and what you do are in harmony. A state so desired, and at the same time, so different for each one of us. Let’s see the points of view of great characters of our history about what this concept comes […]
