#8Hugs Challenge

This Sunday is International Hug Day and we are launching an emotionally beneficial challenge for our entire community.

A simple proposal for an increasingly complex world.

Numerous studies support what we intuitively know: hugs are not only nice, but they are also incredibly good for our physical and mental health!

So here’s the challenge: do you dare to give 8 hugs a day? Yes, you read that right, 8 hugs. Why? Because each hug releases oxytocin, the hug hormone, the molecule of love, trust, life, and unleashes a cascade of benefits including immune system improvements, stress reduction, mood enhancement and even stimulation of neuron development.

It’s not just a challenge, it’s an opportunity to enhance your well-being and the well-being of those around you. An act as simple as a hug can make a big difference in our daily lives.

At TOTEM Branding we believe in the humanization of brands, and the hug is the perfect metaphor for the brand-customer relationship: mutual, reciprocal and special affection. We want to encourage this attitude and gesture so human and necessary in these times.

Our CEO, Andy Stalman, proposes in his conferences to give eight six-second hugs per day. So we challenge you to hug at least 48 seconds each day, distributed in 8 hugs of 6 seconds each. A small gesture that can make a big difference.

If we spend time checking emails, social networks and apps, let’s dedicate at least 48 seconds a day to hug. Hugging makes us more generous, strengthens trust and connects us as human beings.

Are you ready to embrace this challenge? Let’s start the celebration of International Hug Day in the warmest and most affectionate way possible! 🤗

A simple proposal for a complex world: give each other 8 hugs per day of 6 seconds each. Will you join the challenge? It’s simple.