TOTEM Times:
Insights & Trends
Pros of Adding AI + Branding
Artificial Intelligence (AI) is bursting into the world of branding, revolutionizing the way brands build and connect with their audiences. This new scenario presents a challenging dilemma: how to integrate the precision and speed of AI without sacrificing the unique essence of the human creative mind? Why It Matters The challenge: A balance between AI […]
Brands That Go From Like To Love
I’d rather prefer that you love me or hate me with passion, than ignore me with indifference. It is not the script of a Netflix series, it is the deep desire of people, and of brands. Why It Matters Tomorrow, on Valentine’s Day, love is celebrated, and for TOTEM Branding love is built and lived […]
#8Hugs Challenge
This Sunday is International Hug Day and we are launching an emotionally beneficial challenge for our entire community. Why It Matters A simple proposal for an increasingly complex world. Numerous studies support what we intuitively know: hugs are not only nice, but they are also incredibly good for our physical and mental health! So here’s […]
A Powerful Gift for 2024
Unveiling a Gift of Insight: Your Exclusive Pre-Christmas Preview! TOTEM Future. Why It Matters Dear Beloved Totemites, ‘Tis the season of giving, and at TOTEM, we are happy to present to our loyal audience of Totemites a pre-Christmas gift of extraordinary value, a carefully curated document brimming with insights into the trends and knowledge anticipated […]
Brands & People working together for a better future
The health of our planet cannot wait any longer. Public administrations, the private sector, the media, academia and citizens can unite to achieve this common goal: to improve the health of the Earth. Why It Matters Together we can achieve it. Since November 30 and until December 12, 2023, the Expo City Dubai congress center […]
When Branding becomes a powerful process that can materialize a Nation’s change
Can good branding make a political outsider with the nickname “The Madman” become President of a Nation in only 2 years? Why It Matters Javier Milei, a man with no political experience, with a rock star appearance, has been elected President of Argentina with an overwhelming result. From his signature hairstyle to his casual yet […]
Emotional, Physical & Mental Health Matter
Do we give Mental Health the importance it deserves? The health of the human being is the health of society and of the planet. Why It Matters The celebration of World Mental Health Day on October 10 is an initiative of the World Federation for Mental Health (WFMH) and is celebrated in more than 100 […]
The Power of Omnichannel
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? Why It Matters This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And […]
How the Internet changed Consumer behaviors
Has the internet changed us as consumers? Indeed it had. Why It Matters The internet has had a profound impact on almost every aspect of our lives, changing the way we shop, communicate, learn, work, and even share. And the way we interact with brands. The relationship between the internet and branding is increasingly important […]
Gen Z Most Popular Brands
The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Why It Matters Gen Zers are different from older generations, because they are […]
