TOTEM Times:
Insights & Trends
Happy Thanksgiving!
Gratitude is the heart of Branding. This Thanksgiving, we pause to reflect on the incredible journey we’ve shared with our team, partners, and clients. Why It Matters We gathered as a team to reflect, celebrate, and share gratitude for the extraordinary year we’ve had together. At TOTEM Branding, we believe that our strongest foundation is […]
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
Black Friday
Black Friday, this whirlwind of offers and discounts that ravages our wallets and our sanity every year, is much more than just a date on the calendar. Is it a mirror that reflects our society, with its lights and shadows, its desires and its contradictions? Why It Matters Born in the 1960s in Philadelphia, “Black […]
25 key trends and insights that will define the future of branding
The world of branding is in constant flux, evolving at an unprecedented pace. To stay ahead of the curve and build -transform- brands that resonate with tomorrow’s consumers, it’s essential to understand the forces shaping this dynamic landscape. Why It Matters Core Trends Purpose-Driven: Brands must go beyond profit and focus on social and environmental […]
The future starts now!
7 weeks to go until 2025. Continuing our series on the future, the TOTEM Branding team shares today strategic trends in technology. Why It Matters Because the future begins now, 2025 challenges us to adopt strategic innovation in 3 key areas: 🔒 1. Artificial Intelligence Imperatives and Risks Agent AI: Systems capable of planning and […]
Better than predicting the future is creating it
There are 7 weeks and 1 day left until the start of 2025. This is the time of year to rethink strategies, embrace new beginnings, and position yourself as leaders who not only understand trends, but also transform them into opportunities. Why It Matters Here is a first batch of a series of installments that […]
#8Hugs Challenge
Hugs are the refuge we give and receive in the moments we need it most✨ Today is 8: #8Hugs ✨ The power of 8 hugs is limitless. It unites us, connects us, comforts us, heals us and reminds us of what really matters. Why It Matters Today, like every 8th, at TOTEM Branding we celebrate […]
TOTEM Branding Making the Difference
What incredible days you have allowed us to live, full of authentic connections, disruptive ideas and an unstoppable energy that reminds us why we do what we do: make a difference. Why It Matters We are deeply grateful for the opportunity to highlight our team’s participation in several recent events, where we not only learned, […]
Purpose: The Beacon of Brands
At the heart of every successful company lies a fundamental purpose, an essence that transcends time and evolves without losing its authenticity. Why It Matters This purpose is a brand’s raison d’être, the beacon that lights its way and makes it relevant in an ever-changing world. In uncertain, dark or turbulent times, this light shines […]
CX (Customer Experience) at the core
CX is in our DNA. Beyond brands, we build relationships. In the world of branding, where creativity and strategy intertwine, Customer Experience (CX) is the cornerstone that contributes to our success at TOTEM Branding Why It Matters It’s not just about creating valuable, beloved, meaningful, transcendent brands, but about cultivating strong and lasting relationships with […]
