TOTEM Times:
Insights & Trends
Razones para no perderse TOTEM Live
La temporada 4 de TOTEM Live sigue dando que hablar, tras notables episodos con Alejandra Ravera, Isa Q, Magaly Regalado, Mariano Castro, Sonia Acosta, Sergio Gajardo, Edgardo Regatky, Pilar Montero, Ander Torinos, Álvaro Regueira, Jacqueline Mora, Laureano Turienzo, David Calle, Lolo Garner, Mateo Salvatto, César Val, Mariano Braga y Nataly Londoño, episodios imperdibles como los […]
Values, the Pillars of a Great Brand
In the vast universe of branding, values shine like stars in the night, illuminating the path of brands towards authenticity and connection with their audience. Why It Matters Silent guardians of essence, values are not just words; they are deep roots that sustain a brand’s identity, rooting it in the fertile soil of integrity. What […]
Branding, a vast Loom of Emotions
In the bustling arena where brands and messages intertwine, how does a company emerge from the crowd? The answer lies in an art as old as humanity itself: the power of storytelling. Why It Matters Telling a tale or a story is one of the best things a brand can do to achieve its branding […]
Living the Total Experience (TX)
Each positive experience creates an emotional bond that strengthens the brand identity in people’s minds and hearts. Experience and branding are intrinsically intertwined Experience and branding are intrinsically intertwined. Every interaction with an employee, user or customer is an opportunity to reinforce and bring the brand promise to life. It is through these coherent, genuine […]
Love for Brands that transcends borders
In the vibrant world of branding, love is the secret ingredient that transforms brands into unforgettable experiences and lasting connections. Like the romance between two kindred souls, love in branding goes beyond the superficial and dives deep into the hearts of consumers, employees, suppliers, in short, all stakeholders. Why It Matters Imagine a brand that […]
A BrandCamp to Learn, Share & Breathe Branding
In TOTEM Branding we are in luck and we have great news, because from June 24 to 28, 2024, organized by TOTEM Branding Academy, the BrandCamp “Reinventing the Future of Brands” with Mr. Branding Andy Stalman will take place at ESDEN Business School. Why It Matters The BrandCamp, using active teaching methods such as problem-based […]
We All Kiss in the Same Language
Kisses, those soft caresses of the lips that convey a myriad of emotions and feelings, are much more than simple physical gestures. Why It Matters They are a profound expression of love, connection and intimacy between two people. Through a kiss, a unique and special bond is established, capable of strengthening relationships and creating unforgettable […]
Brands & Dads
How important is the presence and example of Parents in our lives, teachings and learning that we apply in all areas… and in Branding? Why It Matters Today Father’s Day is celebrated in Spain. In these times where Artificial Intelligence has revolutionized all fields, and how and when this innovative and disruptive technology will affect […]
Branding’s Most Important Technology
The new AI is coming… Extended or Augmented Intelligence: the sum of natural and artificial intelligence. Combined they are powerful. Why It Matters Can we say that the brain, the most important organ of the human being has found in Artificial Intelligence a rival capable of making it irrelevant? Or are we facing a historic […]
Meet Our Team
There is no force more powerful than the union of purpose, talent, values, passion and determination. And “there is nothing more powerful than a woman who decides to stand up and fight for what she believes in,” as Malala Yousafzai reminds us. Why It Matters At TOTEM Branding, we celebrate International Women’s Day every day […]
