TOTEM Times:
Insights & Trends
Branding’s Most Important Technology
The new AI is coming… Extended or Augmented Intelligence: the sum of natural and artificial intelligence. Combined they are powerful. Can we say that the brain, the most important organ of the human being has found in Artificial Intelligence a rival capable of making it irrelevant? Or are we facing a historic opportunity to expand […]
Meet Our Team
There is no force more powerful than the union of purpose, talent, values, passion and determination. And “there is nothing more powerful than a woman who decides to stand up and fight for what she believes in,” as Malala Yousafzai reminds us. At TOTEM Branding, we celebrate International Women’s Day every day by paying tribute […]
Pros of Adding AI + Branding
Artificial Intelligence (AI) is bursting into the world of branding, revolutionizing the way brands build and connect with their audiences. This new scenario presents a challenging dilemma: how to integrate the precision and speed of AI without sacrificing the unique essence of the human creative mind? The challenge: A balance between AI and creativity, allowing […]
Brands That Go From Like To Love
I’d rather prefer that you love me or hate me with passion, than ignore me with indifference. It is not the script of a Netflix series, it is the deep desire of people, and of brands. Tomorrow, on Valentine’s Day, love is celebrated, and for TOTEM Branding love is built and lived every day. Every […]
#8Hugs Challenge
This Sunday is International Hug Day and we are launching an emotionally beneficial challenge for our entire community. A simple proposal for an increasingly complex world. Numerous studies support what we intuitively know: hugs are not only nice, but they are also incredibly good for our physical and mental health! So here’s the challenge: do […]
A Powerful Gift for 2024
Unveiling a Gift of Insight: Your Exclusive Pre-Christmas Preview! TOTEM Future. Dear Beloved Totemites, ‘Tis the season of giving, and at TOTEM, we are happy to present to our loyal audience of Totemites a pre-Christmas gift of extraordinary value, a carefully curated document brimming with insights into the trends and knowledge anticipated for the year […]
Brands & People working together for a better future
The health of our planet cannot wait any longer. Public administrations, the private sector, the media, academia and citizens can unite to achieve this common goal: to improve the health of the Earth. Together we can achieve it. Since November 30 and until December 12, 2023, the Expo City Dubai congress center in the United […]
When Branding becomes a powerful process that can materialize a Nation’s change
Can good branding make a political outsider with the nickname “The Madman” become President of a Nation in only 2 years? Javier Milei, a man with no political experience, with a rock star appearance, has been elected President of Argentina with an overwhelming result. From his signature hairstyle to his casual yet striking style, every […]
Emotional, Physical & Mental Health Matter
Do we give Mental Health the importance it deserves? The health of the human being is the health of society and of the planet. The celebration of World Mental Health Day on October 10 is an initiative of the World Federation for Mental Health (WFMH) and is celebrated in more than 100 countries. Each year […]
The Power of Omnichannel
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And Branding is an […]
