TOTEM Times:
Insights & Trends
TOTEM Branding Making the Difference
What incredible days you have allowed us to live, full of authentic connections, disruptive ideas and an unstoppable energy that reminds us why we do what we do: make a difference. We are deeply grateful for the opportunity to highlight our team’s participation in several recent events, where we not only learned, but also shared […]
Purpose: The Beacon of Brands
At the heart of every successful company lies a fundamental purpose, an essence that transcends time and evolves without losing its authenticity. This purpose is a brand’s raison d’être, the beacon that lights its way and makes it relevant in an ever-changing world. In uncertain, dark or turbulent times, this light shines even brighter, guiding […]
CX (Customer Experience) at the core
CX is in our DNA. Beyond brands, we build relationships. In the world of branding, where creativity and strategy intertwine, Customer Experience (CX) is the cornerstone that contributes to our success at TOTEM Branding It’s not just about creating valuable, beloved, meaningful, transcendent brands, but about cultivating strong and lasting relationships with each person who […]
#8Hugs Challenge
We live in times of high speed, in communication, in relationships, in moments. Speed is the enemy of quality, of depth. Is there any gesture that can make us stop for a few seconds to slow down, think, reconnect and achieve an authentic connection? In order to value and quantify the importance of contact, of […]
Joyful Brands Yield Higher Dividends
What if we were wrong all this time in thinking that joy only happens at the end, after the process? What if happiness had always been there driving the path to the goal, if joy was the whole game and not just the end? Are you happy because you won? Or do you win because […]
Tourism Challenges 2024
With the arrival of summer and vacations, rest and renewal are essential to be prepared for the constant challenges that the world poses us every day. And we can say that the world of tourism is an essential activity and market particularly in this part of the year. The future of tourism is full of […]
Branding, Love & Sports
What an incredible moment we are living in! In the midst of the quarterfinals of the Copa América and the Euro Cup, and with the Olympic Games just around the corner, it is impossible not to feel how sport excites us, unites us and inspires us to be better. This is a time of passion, […]
Culture & Continuous Development
The only way to grow an organization is to grow its people. Leading with purpose, vision and action helps elevate your company to new heights. In this context, upskilling and reskilling can help transform your company and brand to better reach the future. A future in which change and uncertainty will be the only constants, […]
Razones para no perderse TOTEM Live
La temporada 4 de TOTEM Live sigue dando que hablar, tras notables episodos con Alejandra Ravera, Isa Q, Magaly Regalado, Mariano Castro, Sonia Acosta, Sergio Gajardo, Edgardo Regatky, Pilar Montero, Ander Torinos, Álvaro Regueira, Jacqueline Mora, Laureano Turienzo, David Calle, Lolo Garner, Mateo Salvatto, César Val, Mariano Braga y Nataly Londoño, episodios imperdibles como los […]
Values, the Pillars of a Great Brand
In the vast universe of branding, values shine like stars in the night, illuminating the path of brands towards authenticity and connection with their audience. Silent guardians of essence, values are not just words; they are deep roots that sustain a brand’s identity, rooting it in the fertile soil of integrity. What makes these values […]
