TOTEM Times:
Insights & Trends
Why Register & Protect Trademarks?
If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Why It Matters Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations […]
Emotional, Physical & Mental health matter
“Man loses his health to gain money, then loses money to regain his health”, the Dalai Lama leaves us wondering… Do we give Health the importance it deserves Do we give Health the importance it deserves? The health of the human being is the health of society and of the planet. World Health Day is […]
The best Brand for achieving your Dreams
Do we really give dreams the importance they deserve? Do we get the rest our body and brain need? Why It Matters Today, Friday, March 17, we celebrate World Sleep Day, with the aim of raising awareness of the importance of getting a good night’s sleep. And besides sleeping well, dreaming well, because dreams are […]
8 of March, 8 reasons for Hope in Gender Equality
The cause of women is also the cause of men: both rise or fall together. Why It Matters We work every day to achieve equality because gender equality is not a battle of the sexes; it is a battle for equality; a battle that men and women must fight side by side. At TOTEM Branding […]
Celebrating the Amazing Power of Hugs
“A hug is an encounter in the universe that is endlessly repeated.” Gustavo Benzecry Sabá. Why It Matters Last Saturday, January 21, was World Hug Day, we want to share today that for us every day is a day to hug. The world is chaos but it is also wonderful. Because the world is what […]
A World with 8 Billion Stories
Every person on this planet has a story. Between today and this Sunday, the 8 billionth person will be born on Earth. We immediately think it will be in China or India. However, it could well be in Madrid, Buenos Aires or Melbourne. In 1800 we were one billion In 1800 we were one billion. […]
Brands creating value through Diversity, Equity & Inclusion
Take note of this acronym: DEI. You are going to hear and read a lot about it in the coming months. What does DEI stand for? It’s 3 letters that include powerful values. DEI is how we renew and transform corporate cultures to be more diverse, equitable and inclusive in a fast-moving, changing world. A […]
Becoming Net Positive, giving more than we take
Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business. But realistically, this effort must be shared But […]
22 Visions for Tomorrow
Half a year has passed since the celebration of the TOTEM LIVE 22 interviews. After crossing the halfway point of the year, in these 6 months many things have happened, many that were discussed, many that were not discussed, many that have been confirmed, many that are in the process of being confirmed, many incredible […]
Celebrating happiness today & every day
This is the week of Yellow Day, the happiest day of the year, but since when do we have to be told what the happiest day is? Everyone experiences their happiest day differently, at different times. Why It Matters It seems that the selection of the date of Yellow Day, according to psychologists and meteorologists, […]
