TOTEM Times:
Insights & Trends
Brands creating value through Diversity, Equity & Inclusion
Take note of this acronym: DEI. You are going to hear and read a lot about it in the coming months. What does DEI stand for? It’s 3 letters that include powerful values. DEI is how we renew and transform corporate cultures to be more diverse, equitable and inclusive in a fast-moving, changing world. A […]
Becoming Net Positive, giving more than we take
Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business. But realistically, this effort must be shared. Both […]
22 Visions for Tomorrow
Half a year has passed since the celebration of the TOTEM LIVE 22 interviews. After crossing the halfway point of the year, in these 6 months many things have happened, many that were discussed, many that were not discussed, many that have been confirmed, many that are in the process of being confirmed, many incredible […]
Celebrating happiness today & every day
This is the week of Yellow Day, the happiest day of the year, but since when do we have to be told what the happiest day is? Everyone experiences their happiest day differently, at different times. It seems that the selection of the date of Yellow Day, according to psychologists and meteorologists, is scientifically based […]
Consumer New Trends
There has never been a more important time for brands to understand current trends in consumer behavior. As Sergio Stalman says, we have gone from a market driven by supply to a market dominated by demand: the customer has the power. This collective empowerment is getting consumers around the world to make their voices heard […]
Freedom of Speech. A Right & a Responsability
Press Freedom or freedom of expression has always been recognized as the clear concept that each individual can freely express his or her opinion, thus avoiding censorship and allowing critical thinking. Today, it is essential to apply another approach in order to understand the true value of what is at stake. Freedom of expression should […]
The most relevant trends about consumers and the “new normal”
The pandemic has changed us as consumers in many ways; socially, hygienically, financially and emotionally. All these changes have to be contemplated by a brand that really wants to accompany its customers in their lives and not just be a provider of products and services. Today brands are humanized and acquire a scale of values […]
Consumers: To the Future & Beyond
At TOTEM Branding we share the top insights. This is the trend guide for the new normal. Result of a work lead by @TOTEM Branding with decision makers around the world to understand where we are and where we are heading in regards to brands and consumers. TOTEM Branding developed a mapping in collaboration with […]
Users & Retail Today
To build the future of retail, you can start by asking new questions: what will tomorrow’s customer demand? What will they want or expect from brands? What will companies be like the day after? How will the way of selling and buying would be transformed? A new age? A new retail? In this new situation, […]
Change the “Anti-Aging” culture
Over 50: the world is losing all its experience. Experience cannot be bought. Are we succeeding in retiring experience? We live in an “anti-aging culture”. This means that we seem to assume that being young is good and being old is bad. We are moving towards a world where experience, instinct and the desire to […]
