Kisses, those soft caresses of the lips that convey a myriad of emotions and feelings, are much more than simple physical gestures.
They are a profound expression of love, connection and intimacy between two people. Through a kiss, a unique and special bond is established, capable of strengthening relationships and creating unforgettable moments.
In a way, the connection and reaching the emotions of a kiss is comparable to the effect of a brand or TOTEM that reaches a person’s heart.
A branded kiss can be any experience that elicits a positive emotional response from the consumer.
It can be an advertisement that inspires joy, a brand that brings satisfaction or a service that builds trust.
Just like a kiss in real life, a brand kiss creates an intimate and lasting connection between brand and consumer, fostering loyalty and long-term engagement.
Kisses have the power to communicate what words cannot express. They are a universal language that transcends language and cultural barriers, conveying passion, tenderness, desire and affection in a single act.
A stolen kiss can make the heart beat faster and ignite the spark of passion, while a tender kiss can comfort the soul and express unconditional love.
International Kissing Day is celebrated every April 13 in different parts of the world, in honor of a couple in Thailand who kissed non-stop for more than two days, breaking a Guinness World Record.
Kissing in branding has the power to humanize a brand and create genuine emotional connections. By showing their most human and authentic side, brands can establish deeper and more meaningful relationships with their audience. Consumers don’t just buy products or services, they buy stories, values and emotions. A well-executed brand kiss can convey all this and more.
In addition to their emotional power, kisses also have health benefits. They have been shown to release endorphins, the so-called “happiness hormones”. which help reduce stress, improve mood and strengthen the immune system.
Andréa Demirjian, author of the book “Kissing: Everything You Always Wanted to Know About One of Life’s Sweetest Pleasures”, explains that kissing can have multiple health benefits, including lowering blood pressure, relieving headaches and menstrual cramps, eliminating dental plaque and producing happiness hormones.
At TOTEM Branding we would like to wish all our Totemite Community a very happy International Kissing Day and remember the quote from German writer O. K. Bernhardt who said “Never forget that the first kiss is not given with the mouth, but with the eyes.”
