Each positive experience creates an emotional bond that strengthens the brand identity in people’s minds and hearts.
Experience and branding are intrinsically intertwined. Every interaction with an employee, user or customer is an opportunity to reinforce and bring the brand promise to life.
It is through these coherent, genuine and meaningful experiences that we build a strong and memorable brand, capable of inspiring loyalty and differentiating ourselves in a mega-competitive market.
The experience becomes the vehicle to transmit the brand’s values, vision and purpose, thus establishing an authentic and lasting connection based on trust and generosity.
The importance of Total Experience (TX) lies in its ability to merge Customer Experience (CX), Employee Experience (EX), User Experience (UX) and Brand Experience (BX), creating a comprehensive ecosystem where each interaction becomes an engine of change, strengthening the connection between the brand and its customers, employees and community in general.
Customer experience (CX):
-96% of consumers affirm that the emotional experience is as important as the quality of the product or service.
-Companies that prioritize CX obtain a return on investment (ROI) of 350%.
-Customers who have a positive emotional experience with a brand are 70% more likely to recommend it to others.
Brand experience (BX):
-Emotionally strong brands have a 23% higher brand value.
-86% of consumers say they are willing to pay more for a superior brand experience.
-Companies with a strong brand have a 17% higher customer retention rate.
Employee Experience (EX):
-Engaged employees are 85% more likely to stay with the company.
-Emotionally engaged employees are 31% more productive.
-Companies with a positive EX have a 12% higher customer satisfaction rate.
Understanding human behavior and emotions has become very relevant. Brands that can create positive emotional connections with their stakeholders will be better positioned for an uncertain and exciting future.
At TOTEM Branding, we not only create or transform brands, we make them live. Whether for shopping centers, hotels, offices, airlines, universities, museums, or others, they confirm that to create the best and most effective brand experiences you have to understand people’s behavior. Our TX methodology, TOTEM eXperience, is the essence of the Total Experience, where each project is a fulfilled promise, an authentic connection and a memorable experience for each individual.
