7 weeks to go until 2025. Continuing our series on the future, the TOTEM Branding team shares today strategic trends in technology.
Because the future begins now, 2025 challenges us to adopt strategic innovation in 3 key areas:
🔒 1. Artificial Intelligence Imperatives and Risks
Agent AI: Systems capable of planning and executing tasks autonomously.
💼 Benefits: Create a virtual workforce that supports and complements human work
⚠️ Challenges: Robust guidelines are required to align AI with user intentions
AI governance platforms: Solutions to manage the performance, legality and ethics of AI systems
💼 Facilitates AI policy control, transparency and lifecycle management, generating trust and responsibility
⚠️ Guidelines vary by region and industry, making consistent practices difficult
Security against misinformation: Technologies to distinguish true from false information
💼 Reduces fraud, protects the identity and reputation of brands.
⚠️ Requires an adaptive and continuous learning approach to maintain security
💻 2. New Frontiers of Computing
Post-Quantum Cryptography: Protecting data from the risks of quantum computing
💼 Ensures data protection against future decryption threats.
⚠️ Implementing these algorithms requires a revamp of applications and systems
Invisible ambient intelligence: Technology integrated into the environment for intuitive experiences
💼 Improves visibility and efficiency in object tracking
⚠️ Privacy and consent concerns for data use must be addressed
Energy-efficient computing: Systems and hardware optimized to reduce environmental impact
💼 Helps companies meet sustainability goals by reducing the carbon footprint
⚠️ Migrating to more efficient platforms can be costly and complex
🤝 3. Synergy between Humans and Machines
Spatial computing: Augmented and virtual reality for immersive experiences
💼 Responds to demand in sectors such as education, commerce and health
⚠️ Devices are expensive, and data privacy and security are key concerns
Multifunctional robots: Capable of performing multiple tasks adapting to different needs
💼 Improves efficiency and is scalable, providing speed in its implementation without structural modifications
⚠️ Lack of standardization in costs and minimum functionalities
Neurological improvements: Technology that reads and decodes brain activity to enhance cognitive skills
💼 Improvements in security, personalization of education and new opportunities for job longevity
⚠️ High initial cost and ethical concerns about the perception of reality
Source: Gartner and TOTEM Branding
