TOTEM Times:
Tourism & Travel
Tourism in 2023 & beyond
What will 2023 hold for tourism brands? We would like to highlight the importance of branding in tourism communication strategies, be it destinations, companies, institutions or individuals. Destinations will become more and more fashionable in the future. Tourism products will have to offer something with which the tourist/traveler can associate, and new destinations perceived as […]
Happy World Tourism Day
Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life. On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course. For brands and for people it is time to understand that the important thing […]
Travelers & Tourism
“Our travel destination is never a place, but a new way of seeing things.” Henry Miller We present the 3 most outstanding insights on “Travelers and tourism today” based on a collaborative work that we carry out in the 5 continents to understand where we are and where we are going as brands and consumers. […]
