TOTEM Times:
Tourism & Travel
Tourism Keys 2023
While inflation feels like a mountain before us, let’s be bold and climb it. In fact, many travelers have taken that attitude and are climbing it and are not intimidated. Why It Matters According to Travel in 2023 report, almost half of travelers admitted they will be more lenient with their vacation spending habits to […]
Tourism in 2023 & beyond
What will 2023 hold for tourism brands? We would like to highlight the importance of branding in tourism communication strategies, be it destinations, companies, institutions or individuals. Destinations will become more and more fashionable in the future. Tourism products will have to offer something with which the tourist/traveler can associate, and new destinations perceived as […]
Happy World Tourism Day
Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life. Why It Matters On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course. For brands and for people it is time to understand that […]
Travelers & Tourism
“Our travel destination is never a place, but a new way of seeing things.” Henry Miller Why It Matters We present the 3 most outstanding insights on “Travelers and tourism today” based on a collaborative work that we carry out in the 5 continents to understand where we are and where we are going as […]
