“Our travel destination is never a place, but a new way of seeing things.” Henry Miller
We present the 3 most outstanding insights on “Travelers and tourism today” based on a collaborative work that we carry out in the 5 continents to understand where we are and where we are going as brands and consumers.
– “A great opportunity has been born to rediscover our own countries, local and national tourism”.
– “Tourists are more conscientious and detailed. They look for close, local, and digital brands”.
– “Against all odds, nothing can replace an offline experience. The new value to human interaction”.