6 most relevant values that Brands must reflect

At TOTEM Branding we are committed to creating and transforming brands that unite people. Because if we make better brands, we will have a better society. And if we build a better society, we will live in a better world. To live in a better world let’s create better brands. We believe we can continue to help improve the world amid the pandemic. TOTEM Branding developed a mapping in collaboration with leaders from 5 continents, which taps on where consumers stand and where they are heading in terms of companies and brands.

We share the 6 most relevant insights on “Values ‚Äč‚Äčthat brands must stand for in this new world.” Result of a work spearheaded by @TOTEM Branding with global leaders and key stakeholders to understand where we are and where we are going in regards to brands and consumers.