Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life.
On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course.
For brands and for people it is time to understand that the important thing is not to try to be important but to do things that matter.
At TOTEM we are proud to have developed the first branding MOOC for the World Tourism Organization Academy.
Promoting growth, knowledge and positive transformation through online education.
“Brandinnovation” has as one of its objectives to divulge why branding is so important and transcendent for the sector.
With a team of professors who are true references in their fields of expertise.
Focusing on branding, transformation, talent, culture, innovation, sustainability, diversity and innovation.
Such is the interest in the course that it has enrolled students of 65 nationalities, and is one of the most outstanding courses of the academy.
The most valuable currency today is not data or money, but knowledge.
Aware of this, we have spent years spreading the importance, relevance and impact of branding in the lives of people, companies, education and society. Driven by the passion of sharing knowledge, the TOTEM Branding Academy was born.
A space dedicated to sharing our knowledge about branding.
Customized programs for business schools, companies and institutions that compete with the vision that the more knowledge their managers, employees, students, teachers or other stakeholders acquire, the better.
Companies, academia and institutions already assume that knowledge is not a pose or a fad.
It is about exchanging information, ideas, experiences, to grow more, but above all to grow better. Branding is becoming more and more relevant.
For students, entrepreneurs, professionals, organizations, institutions, SMEs and large corporations.
It is unlikely that a person, a company or a destination can create value and be successful without a clear branding strategy.
A brand is a strategic asset for the development of any business in a global and increasingly competitive market.
Bon voyage to the future of brands.
At TOTEM Branding we work every day and we believe that our work and commitment is to improve the world of brands today and for those that will come after.
As a gift on this special day, you can join the online course at this link:
https://www.unwto-tourismacademy.ie.edu/product/branding-innovation-brandinnovation
