TOTEM Times:
Design & Branding
Metabranding: To infinity and beyond
“Instead of looking at a screen, we will be able to live and share an experience”… This is how Mark Zuckerberg began his speech about the metaverse. For curious minds, the word metaverse is composed of the prefix meta-, which in Greek means “beyond”; and verse, referring to the universe. Apart from being able to […]
Branding as the best tool for Sustainability Development Goals
A sustainable brand is one that has successfully integrated environmental, economic and social issues into the range of its business beliefs and operations. But today many companies that consider themselves to be sustainable only meet one-third of this goal. Branding is a powerful tool for a company to live and tell what they believe and […]
Branding Matters
Three decades ago 95% of the average corporation’s value consisted of tangible assets. Today 75% of that average corporation’s value is intangible. Corporate brand and reputation represent more than 40% of the top company’s market capitalization. A business’s most valuable asset is its good name, its brand and reputation, because behind every successful business there […]
