Pirulin is a name that, for many pirulovers, brings memories of irresistible temptations, a brand with a long history of sharing magical moments. A unique product with an inimitable taste that is chosen by millions to be their favorite accomplice. Made to enjoy and share, Pirulin helps create special memories. Because to try it is to love it.
More than four decades of sweet emotions, bringing the love that was born from a secret Italian recipe. A brand expanding its horizons to new corners of the world. A brand that evolves to be closer to its pirulovers and new fans.
Pirulin is proudly presenting a refreshed identity for a brand new era. Updating its core essence as well as its strategy and positioning.
Affordable luxury for many, a great partner for others, a magic moment, pure indulgence. Pirulin tells the world “To try me is to love me”. A global brand, available in more countries for a broader global demand, with the same magic as always.
At TOTEM Branding we are thankful with the Pirulin team for having chosen us to take Pirulin to the next level, keeping the core essence of the brand. We are proud of sharing this new chapter together with Pirulin in this exciting brand update. A brand taking magical moment to the world one bite at a time, with love.
