TOTEM Times:
Design & Branding
Lagoh, best largest Shopping Center of Spain
We are very happy to share that one of TOTEM’s most important projects, Lagoh, has received last night the 2022 award for “Best Large Shopping Center in Spain”, given by the Spanish Association of Shopping Centers and Commercial Parks. A great brand for a great city. An extraordinary project needed extraordinary branding. The challenge for […]
From Shopping Centers to Social Hubs
You remember a third of what you hear, half of what you read and 100% of what you feel. Three years had passed since the last Congress, and the excitement of the reunion was palpable in the atmosphere. An overflowing energy of illusion in the XVIII edition of the Spanish Congress of Shopping Centers and […]
Taking the magical moments of Pirulin to the world.
Pirulin is a name that, for many pirulovers, brings memories of irresistible temptations, a brand with a long history of sharing magical moments. A unique product with an inimitable taste that is chosen by millions to be their favorite accomplice. Made to enjoy and share, Pirulin helps create special memories. Because to try it is […]
Global Icons that Transform a Vision into Reality
On a week like this in the year 1928 and 1955, two global icons were born: Mickey Mouse and McDonald’s. Two of the world’s most valuable brands, and their fans, have a reason to celebrate this week. More than 90 years ago, the world was introduced to one of the iconic characters of our era: […]
Consumer New Trends
There has never been a more important time for brands to understand current trends in consumer behavior. As Sergio Stalman says, we have gone from a market driven by supply to a market dominated by demand: the customer has the power. This collective empowerment is getting consumers around the world to make their voices heard […]
6 most relevant values that Brands must reflect
At TOTEM Branding we are committed to creating and transforming brands that unite people. Because if we make better brands, we will have a better society. And if we build a better society, we will live in a better world. To live in a better world let’s create better brands. We believe we can continue […]
Nature & Environment
At TOTEM Branding we work so that brands are increasingly aware of the consequences their decisions have on the planet and what they will mean for future generations. There is a Sioux proverb that would be great if it were present in your consciousness every day: “We do not inherit this land from our ancestors, […]
The New World is shaped by Courage, Creativity & Innovation
“The competitive advantage of a society will come not from how well it teaches multiplication and periodic tables in its schools, but from how well it knows how to stimulate imagination and knowledge.” Albert Einstein. In an ideal world, each person would be able to do what he or she really wanted to do, which […]
We do not predict the Future, we Create it
Over the last decade, TOTEM Branding has conceived groundbreaking concepts, helped define strategies and articulate business plans, created names, experiences and products, and designed brands in multiple industries and across the spectrum. From retail to tourism, consumer goods to services, transportation to finance, real estate to technology, and entertainment to destinations. When it comes to […]
Sustainability Today
The 4 Ps TOTEM Branding believes in: People, Purpose, Profit, Planet. Sustainability is much more than corporate reputation, is essential to guarantee the viability of businesses in the medium and long term. Companies have understood they play a fundamental role in driving change and that this does not exclude value creation and profitability. However, few […]
