TOTEM Times:
Design & Branding
The human being & brands in search of meaning
Having a clear “why” we will be able to face all the “hows”. Something that applies to both people and brands. Simple to say, complex to do. Why It Matters Whenever we talk about life, we always try to find an explanation, a meaning or a purpose for it, and it is not unusual to […]
Happy 10th Anniversary, Viva!
Viva Centros Comerciales celebrates 10 years contributing to the development and transformation of the shopping center industry in Colombia. And we want to celebrate and share it. Why It Matters Viva, from Grupo Éxito, is the brand of the largest shopping center chain in Colombia; and Grupo Éxito is the largest and best-selling retailer in […]
Branding must not be perfect, it must be authentic
Knowing a brand generates behavior, loving it, engagement. Creating commitment is never easy but it is worth every second of time invested. Why It Matters Buying is an act of love with brands, because you choose that brand above all others. These brands have put relationships before transactions. Emotions drive buying decisions, not logic. Emotions […]
The World Cup of Football & Brands
Brands are the undisputed protagonists of the 2022 Football World Cup: Messi, Cristiano, Mbappé, Nike, Adidas, Puma, Argentina, Brazil, Spain, France, Coca Cola, Visa, Amazon, Twitter, YouTube, FIFA… This is the most followed event in world sport This is the most followed event in world sport. A celebration where, in addition to soccer, branding is […]
Building a Better Society Through Brands
As part of our commitment to build a better society through trademarks, we are very happy and proud that TOTEM Branding continues to be present for another year on the board of INTA (International Trademark Association). Why It Matters INTA is a worldwide association of trademark owners and professionals dedicated to: – Support brands and […]
Rebranding the brightest star in Paraguay
What is gratitude? Gratitude is one of the many positive emotions that can be felt. It consists of focusing on the good things in our lives and feeling grateful for what we have. And we feel gratitude towards our clients for the projects we undertake. Gratitude for being able to work on five continents, something […]
The real value of Branding
Within the fruit and vegetable sector in Spain, an impressive work is being done, worthy of highlighting and sharing. And we firmly believe that one of the main lines of action in the future, which has already arrived, will be the brand. Why It Matters If 1 in 2 consumers want to know more brands […]
Becoming Net Positive, giving more than we take
Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business. But realistically, this effort must be shared But […]
A new project for a brand new world
A new project arrives for a new world, in Terrasa, modernist city, vanguard of industrialization, an enclave full of history, characters and heritage, one of the most interesting cities in the province of Barcelona. Why It Matters Last September 22nd the great Gala 2022 of the companies Carrefour Property and Carmila was held, and we […]
Happy sixth FANniversary!
FAN Mallorca Shopping opened its doors in September 2016. On a day like today 6 years ago. In the media it was said “Carrefour anticipates the commercial space of the Future”. Why It Matters The chronicles of the time collected: “We are entering the centers of the future and FAN Mallorca is a unique and […]
