TOTEM Times:
Design & Branding
A brand is the measure of all things
“The secret of happiness is not always doing what you want, but always wanting what you do,”” wrote Leon Tolstoy. And in the TOTEM Branding team we are happy creating, building or transforming brands that bring people together. Philosophy studies the essence, first causes and ultimate ends of things. It tries to answer a variety […]
Brand Reset
1. Review your current purpose, mission, vision, and values. 2. Be clear about the specific objective of your rebranding strategy: new mission or vision of your business, market repositioning, merger / acquisition, overcoming a crisis, etc. 3. Evaluate the strength and reputation of your brand. 4. Listen and see your customer base (current and potential), […]
Omnichannel Branding
For brands, building relationships is increasingly important than seeking transactions. And brands that connect positively with customers are consolidating communities of faithful who choose them, defend them and even better, recommend them. Companies with an extremely robust omnichannel customer participation retain on average 89% of their clients, compared to 33% of companies with a weak […]
Creating Totems
The most important thing about TOTEMS are the values shared with stakeholders. They do not have customers or employees, but believers, people who believe in their role in a modern society that goes far beyond the product or service. People believe in TOTEMS because they transcend the merely monetary. They make people’s lives better and […]
Brands & Belonging
Belonging is purpose, connection, empathy and most importantly is community. As a community, we have increased our judgement of values, exposing disparity and diversity in them and noting that each and one of us must show our role in the system. Community has many aspects but one that is key for people is the affinity […]
The importance of Purpose
Successful companies were founded with a main purpose, and successful companies have known and know how to evolve the purpose without losing its essence. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary for people. Purpose sits firmly at the center of a brand’s culture […]
Shopping Trends
At TOTEM Branding as leaders in branding for the retail sector, with expertise in solutions centered on people, and continually innovating, with sustainable solutions, the true protagonist is our customer who is at the heart of experiences. In this changing world, at TOTEM Branding we have the pride and responsibility of being one of the […]
8 consumer trends for the “new reality”
Back to school, back to work, back to a new reality. To be able to manage well in the remainder of the year and for those who prepare strategic plans for 2022 we share the 8 most powerful trends among consumers and brands in this “new reality”. 1 HUMANIZATION They look for transparent, honest, reliable […]
Metabranding: To infinity and beyond
“Instead of looking at a screen, we will be able to live and share an experience”… This is how Mark Zuckerberg began his speech about the metaverse. For curious minds, the word metaverse is composed of the prefix meta-, which in Greek means “beyond”; and verse, referring to the universe. Apart from being able to […]
Branding as the best tool for Sustainability Development Goals
A sustainable brand is one that has successfully integrated environmental, economic and social issues into the range of its business beliefs and operations. But today many companies that consider themselves to be sustainable only meet one-third of this goal. Branding is a powerful tool for a company to live and tell what they believe and […]
