TOTEM Times:
Design & Branding
8 consumer trends for the “new reality”
Back to school, back to work, back to a new reality. To be able to manage well in the remainder of the year and for those who prepare strategic plans for 2022 we share the 8 most powerful trends among consumers and brands in this “new reality”. Why It Matters 1 HUMANIZATION They look for […]
Metabranding: To infinity and beyond
“Instead of looking at a screen, we will be able to live and share an experience”… This is how Mark Zuckerberg began his speech about the metaverse. Why It Matters For curious minds, the word metaverse is composed of the prefix meta-, which in Greek means “beyond”; and verse, referring to the universe. Apart from […]
Branding as the best tool for Sustainability Development Goals
A sustainable brand is one that has successfully integrated environmental, economic and social issues into the range of its business beliefs and operations. Why It Matters But today many companies that consider themselves to be sustainable only meet one-third of this goal. Branding is a powerful tool for a company to live and tell what […]
Branding Matters
Three decades ago 95% of the average corporation’s value consisted of tangible assets. Today 75% of that average corporation’s value is intangible. Corporate brand and reputation represent more than 40% of the top company’s market capitalization. A business’s most valuable asset is its good name, its brand and reputation, because behind every successful business there […]
