Consumer New Trends

There has never been a more important time for brands to understand current trends in consumer behavior.

As Sergio Stalman says, we have gone from a market driven by supply to a market dominated by demand: the customer has the power. This collective empowerment is getting consumers around the world to make their voices heard loud and clear in the drive for equity, sustainability and a new commitment.

Brands must show that they care about people, society and the planet, but more importantly, they must also act as if they care.

Successful brands do not ignore the “now” (the next 12 months), they prepare for the “next” (18 months or more) and continue to build the “future” (more than five years) of consumer behavior.