TOTEM Times:
Design & Branding
Preparing for the 2nd half of 2023 & Beyond
Attention, time travelers! It’s time to start your well-deserved vacation. We want to motivate you to stay tuned after your return to discover the fascinating panorama that the exciting year 2024 has in store for us. Ready to take off into a universe of possibilities? Why It Matters Imagine a vibrant future, where opportunities unfold […]
Killing a Powerful Icon
How long does a rebranding process take? Months? Weeks? Hours? Less? The time it takes to write a tweet? Why It Matters The fast-paced world we live in is always looking for ways to surprise us. And these days the rebranding of instantaneity has arrived. The highly recognized Twitter, responsible for one of the most […]
Great Brands, Great Stories
A lot is happening in the world of sports, Lionel Messi has moved from PSG to Inter Miami, presented this week, Carlos Alcaraz has won Wimbledon, and this week also the 2023 Women’s World Cup kicks off in Australia and New Zealand, an event of great importance that already has more than one million tickets […]
Fascinating Branding Stats
Let’s be amazed by the power of branding with these 10 fascinating statistics. Why It Matters With consumers inundated with countless choices, the role of branding has never been more imperative. From global giants to small local businesses, branding has the potential to elevate a company’s reputation, influence purchasing decisions, and create an emotional connection […]
10 Years of Pride in the Pork Industry
10 years of work, 10 years of values, 10 years of effort and sacrifice, 10 years of pride in the pork sector. Why It Matters In TOTEM Branding we are proud to have been invited to participate in the celebration of the tenth anniversary of the Interprofessional of the Spanish White-Capped Swine (Interporc). In this […]
TOTEM Loves Panama
TOTEM Branding loves Panama and we work for Panama to love TOTEM Branding. Why It Matters We create, transform and build brands around the world. And we have the honor of being the first International Branding Agency with operations in 5 continents, transforming companies, cultures, processes and teams through the creation and evolution of brands […]
Evolving the Customer Journey, improving the Brand Experience
The physical space, which was often considered dispensable with the advent of the Internet and online sales, has been strengthened by the pandemic. More than ever we have seen the vital need that every human being has to interact with others in the physical world. While digitalization has opened up a new landscape, it is […]
Lagoh, Best European Development
Lagoh, the largest leisure and shopping center in Seville is also the most awarded. Why It Matters Once again we are very proud and happy to share that one of TOTEM Branding’s outstanding projects, Lagoh, in Seville, has received another important award: at the European Design & Development Awards, the prize for the best new […]
The Power of Omnichannel
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? Why It Matters This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And […]
Business Superheros
“If you think you are too small to make a difference, you haven’t spent the night with a mosquito.” African proverb. Why It Matters SMEs represent about 90% of all businesses globally and by some estimates, make up roughly 70% of employment and global GDP. Small and medium businessmen are not businessmen, they are heroes. […]
