TOTEM Times:
Design & Branding
What clients say about TOTEM Branding
“A good reputation is more valuable than money”. Marketing is what you say about yourself, Branding is what others say about you. How many times have you searched yourself in Google? Is it important what people say about us? Do you care about what people share about you? At TOTEM Branding we help every day […]
The World Cup of Football & Brands
Five things about brands that this 2022 Soccer World Cup has left us so far. An event where, in addition to soccer, Branding is the second protagonist. 1. Brands are the undisputed stars of the World Cup: Messi, Cristiano, Mbappé, Hakimi, Modrić, Nike, Adidas, Puma, Argentina, Brazil, Morocco, France, Coca Cola, Visa, Amazon, Twitter, YouTube, […]
The human being & brands in search of meaning
Having a clear “why” we will be able to face all the “hows”. Something that applies to both people and brands. Simple to say, complex to do. Whenever we talk about life, we always try to find an explanation, a meaning or a purpose for it, and it is not unusual to find several answers […]
Happy 10th Anniversary, Viva!
Viva Centros Comerciales celebrates 10 years contributing to the development and transformation of the shopping center industry in Colombia. And we want to celebrate and share it. Viva, from Grupo Éxito, is the brand of the largest shopping center chain in Colombia; and Grupo Éxito is the largest and best-selling retailer in Colombia. For our […]
Branding must not be perfect, it must be authentic
Knowing a brand generates behavior, loving it, engagement. Creating commitment is never easy but it is worth every second of time invested. Buying is an act of love with brands, because you choose that brand above all others. These brands have put relationships before transactions. Emotions drive buying decisions, not logic. Emotions take precedence, the […]
The World Cup of Football & Brands
Brands are the undisputed protagonists of the 2022 Football World Cup: Messi, Cristiano, Mbappé, Nike, Adidas, Puma, Argentina, Brazil, Spain, France, Coca Cola, Visa, Amazon, Twitter, YouTube, FIFA… This is the most followed event in world sport. A celebration where, in addition to soccer, branding is the second protagonist. The 2022 World Cup is the […]
Building a Better Society Through Brands
As part of our commitment to build a better society through trademarks, we are very happy and proud that TOTEM Branding continues to be present for another year on the board of INTA (International Trademark Association). INTA is a worldwide association of trademark owners and professionals dedicated to: – Support brands and intellectual property (IP). […]
Rebranding the brightest star in Paraguay
What is gratitude? Gratitude is one of the many positive emotions that can be felt. It consists of focusing on the good things in our lives and feeling grateful for what we have. And we feel gratitude towards our clients for the projects we undertake. Gratitude for being able to work on five continents, something […]
The real value of Branding
Within the fruit and vegetable sector in Spain, an impressive work is being done, worthy of highlighting and sharing. And we firmly believe that one of the main lines of action in the future, which has already arrived, will be the brand. If 1 in 2 consumers want to know more brands of fruits and […]
Becoming Net Positive, giving more than we take
Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business. But realistically, this effort must be shared. Both […]
