A Better World starts with Better Brands

As part of our commitment to build a better society through trademarks, we are very happy and proud that TOTEM Boarding continues to be present for another year on the board of INTA (International Trademark Association).

INTA is a worldwide association of trademark owners and professionals dedicated to:
– Support brands and intellectual property (IP).
– Foster consumer confidence.
– Motivate economic growth and innovation.
– Commitment to building a better society through brands.

In the last two decades, with the evolution of the Internet and social media, brands have become more omnipresent (and not just omni-channel) in our lives. It’s impossible to imagine a day without brands.

We want to thank the Board of Directors for the trust. We are flattered and motivated that after accompanying INTA through 2022 and 2023, we are confirmed to continue on the path during 2024.

Highlights of INTA:
– 6,400+ organizations represented.
– Represents more than 36,000 brand owners, brand consultants, academics and other professionals.
– INTA members come from 181 countries.

Each member benefits from the Association’s global resources in branding, policy development, education and training, committee participation, and worldwide networking and business development opportunities. INTA’s annual meeting is the world’s largest gathering of trademark owners and IP professionals.

Some of INTA’s board members include: Rotary International, Amazon, Bristol Myers Squibb, The Chemours Company, Federation Internationale de Football Association (FIFA), PepsiCo, Inc.

At TOTEM Branding, we continue to support the transcendent role of INTA to continue safeguarding and protecting brands, in its role of disseminator and committed to continue building a better society.

Humanizing Brands in the Digital Age: An Interview with Branding Expert Andy Stalman