TOTEM Times:
Design & Branding
Gen Z Most Popular Brands
The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Gen Zers are different from older generations, because they are the first consumers […]
Why Register & Protect Trademarks?
If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations and inventions. The […]
Thanks
Today we would like to express our deepest gratitude for our clients’ trust in us and for joining us on this journey into the future of brands. Your collaboration and support have been fundamental to the success of our company and we are very grateful for it. As a company we are proud to work […]
A new Sun has been born in Paraguay
Leading brands do not predict the future, they create it. Leading brands don’t adapt to change, they generate it. That’s how we feel and think at @TOTEM Branding. And when we are fortunate enough to collaborate with leading brands, we add our experience to create the future and generate positive changes. Is it possible to […]
An Ecosystem for People and Business to Prosper
When we received the call from Panamá Pacífico we were thrilled. It is a unique project, the largest mixed development in Latin America, connecting people, businesses and nature in a sustainable environment. With a committed, inspiring, talented team that knows the incredible opportunity and the enormous challenge it manages. The vision of the project, with […]
Branding Matters
Does Branding Matter? Few things are more proven in the world of business than the power of branding in a crisis or a recessive period. Branding is the key for succesful results. Lots of studies and professionals recognize the benefits of investing in branding. And the last 100 years of history have proven that investing […]
Love Brands Touch the Heart
Dear Brands, love is when the client’s happiness is more important than your own. A new version of ‘All you need is Love’ is in the air: ‘All You Need is Brands’. A day when there is a reason to celebrate love above all. A day where people look for creativity, surprise and emotion to […]
What clients say about TOTEM Branding
“A good reputation is more valuable than money”. Marketing is what you say about yourself, Branding is what others say about you. At TOTEM Branding we help every day to create or transform brands in the 5 continents. We work with brands in different countries, from different sectors or industries and at different stages of […]
The Power of Brand Purpose
Brands that lead authentically with purpose are changing the nature of business today. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary to people. Purpose sits firmly at the core of a brand’s culture and affects every decision. It creates loyalty, affinity, engagement and connections […]
8 Reasons to Believe in 2023
An optimist sees an opportunity in every setback, a pessimist sees a setback in every opportunity. Paraphrasing Winston Churchill, we face this complex and exciting 2023. We never lose our optimism, especially now. Here are 8 reasons for optimism in 2023: 1. The TOTEMIZATION of brands. Successful brands are increasingly human, with values shared with […]
