TOTEM Times:
Design & Branding
Fascinating Branding Stats
Let’s be amazed by the power of branding with these 10 fascinating statistics. Why It Matters With consumers inundated with countless choices, the role of branding has never been more imperative. From global giants to small local businesses, branding has the potential to elevate a company’s reputation, influence purchasing decisions, and create an emotional connection […]
10 Years of Pride in the Pork Industry
10 years of work, 10 years of values, 10 years of effort and sacrifice, 10 years of pride in the pork sector. Why It Matters In TOTEM Branding we are proud to have been invited to participate in the celebration of the tenth anniversary of the Interprofessional of the Spanish White-Capped Swine (Interporc). In this […]
TOTEM Loves Panama
TOTEM Branding loves Panama and we work for Panama to love TOTEM Branding. Why It Matters We create, transform and build brands around the world. And we have the honor of being the first International Branding Agency with operations in 5 continents, transforming companies, cultures, processes and teams through the creation and evolution of brands […]
Evolving the Customer Journey, improving the Brand Experience
The physical space, which was often considered dispensable with the advent of the Internet and online sales, has been strengthened by the pandemic. More than ever we have seen the vital need that every human being has to interact with others in the physical world. While digitalization has opened up a new landscape, it is […]
Lagoh, Best European Development
Lagoh, the largest leisure and shopping center in Seville is also the most awarded. Why It Matters Once again we are very proud and happy to share that one of TOTEM Branding’s outstanding projects, Lagoh, in Seville, has received another important award: at the European Design & Development Awards, the prize for the best new […]
The Power of Omnichannel
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? Why It Matters This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And […]
Business Superheros
“If you think you are too small to make a difference, you haven’t spent the night with a mosquito.” African proverb. Why It Matters SMEs represent about 90% of all businesses globally and by some estimates, make up roughly 70% of employment and global GDP. Small and medium businessmen are not businessmen, they are heroes. […]
Gen Z Most Popular Brands
The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Why It Matters Gen Zers are different from older generations, because they are […]
Why Register & Protect Trademarks?
If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Why It Matters Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations […]
Thanks
Today we would like to express our deepest gratitude for our clients’ trust in us and for joining us on this journey into the future of brands. Why It Matters Your collaboration and support have been fundamental to the success of our company and we are very grateful for it. As a company we are […]
