TOTEM Times:
Design & Branding
Lagoh, Best European Development
Lagoh, the largest leisure and shopping center in Seville is also the most awarded. Once again we are very proud and happy to share that one of TOTEM Branding’s outstanding projects, Lagoh, in Seville, has received another important award: at the European Design & Development Awards, the prize for the best new European development of […]
The Power of Omnichannel
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And Branding is an […]
Business Superheros
“If you think you are too small to make a difference, you haven’t spent the night with a mosquito.” African proverb. SMEs represent about 90% of all businesses globally and by some estimates, make up roughly 70% of employment and global GDP. Small and medium businessmen are not businessmen, they are heroes. Carrying out their […]
Gen Z Most Popular Brands
The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Gen Zers are different from older generations, because they are the first consumers […]
Why Register & Protect Trademarks?
If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations and inventions. The […]
Thanks
Today we would like to express our deepest gratitude for our clients’ trust in us and for joining us on this journey into the future of brands. Your collaboration and support have been fundamental to the success of our company and we are very grateful for it. As a company we are proud to work […]
A new Sun has been born in Paraguay
Leading brands do not predict the future, they create it. Leading brands don’t adapt to change, they generate it. That’s how we feel and think at @TOTEM Branding. And when we are fortunate enough to collaborate with leading brands, we add our experience to create the future and generate positive changes. Is it possible to […]
An Ecosystem for People and Business to Prosper
When we received the call from Panamá Pacífico we were thrilled. It is a unique project, the largest mixed development in Latin America, connecting people, businesses and nature in a sustainable environment. With a committed, inspiring, talented team that knows the incredible opportunity and the enormous challenge it manages. The vision of the project, with […]
Branding Matters
Does Branding Matter? Few things are more proven in the world of business than the power of branding in a crisis or a recessive period. Branding is the key for succesful results. Lots of studies and professionals recognize the benefits of investing in branding. And the last 100 years of history have proven that investing […]
Love Brands Touch the Heart
Dear Brands, love is when the client’s happiness is more important than your own. A new version of ‘All you need is Love’ is in the air: ‘All You Need is Brands’. A day when there is a reason to celebrate love above all. A day where people look for creativity, surprise and emotion to […]
