Does Branding Matter? Few things are more proven in the world of business than the power of branding in a crisis or a recessive period.
Branding is the key for succesful results.
Lots of studies and professionals recognize the benefits of investing in branding. And the last 100 years of history have proven that investing in branding is a great investment.
Branding matters. Full stop.
Still many companies have a difficult time connecting the line between the power of a brand and the impact on its business.
So, to help them overcome confusion, let’s share some reasons of why it is important:
Differentiation: In today’s competitive marketplace, branding helps to differentiate a business from others, a company’s products or services from those of its competitors.
Credibility: A strong brand can help establish credibility and trust with consumers.
Recognition: Branding helps to create recognition and awareness for a company.
Consistency: A well-defined brand ensures that all marketing materials, advertising, and customer experiences are consistent across all touchpoints.
Loyalty: When consumers have a positive experience with a brand, they are more likely to become loyal customers. They become believers.
A brand is an invaluable tool to inspire and activate your organization, generate higher levels of engagement, attract and retain talent, expand margins and make complex strategic decisions.
Branding experts agree: Those who continue to invest in their brand will be better positioned for growth when the economic situation improves than those who have cut their budgets, as was already the case in previous crises.
At TOTEM Branding, we work so that the impact of branding is not limited to just metrics; it can be felt in the business results. It is therefore clear from all this that no matter which way you approach it great branding drives value.
Branding is never an expense, it is always an investment.
