Leading brands do not predict the future, they create it. Leading brands don’t adapt to change, they generate it. That’s how we feel and think at @TOTEM Branding. And when we are fortunate enough to collaborate with leading brands, we add our experience to create the future and generate positive changes.
Is it possible to rebrand Paraguay’s brightest retail star?
It can be done, it has been done. The biggest bet for the brand in its 28-year history.
At TOTEM Branding we want to share the excitement of sharing the transformation that has resulted in the complete rebranding of delSol, the leading shopping mall in Paraguay and one of the most important in Latin America.
We are very grateful to have participated in creating the next chapter of this inspiring and exciting story for a pioneer of the retail industry and experiences in the country.
We have taken on the global rebranding to be ready for the next 20 years of its existence.
Being an important part of people’s lives, the meeting place with the best brands in the world, with the best services, with a renewed gastronomic proposal and new concepts, providing unparalleled experiences that have an impact on their quality of life; delSol has the intensity and energy to continue being the new center of your universe.
The essence of the new delSol lives in its purpose, which is to care for, inspire and love people. With the vision of being an important part of people’s lives, providing services and unique experiences that impact their quality of life, setting trends. And with the mission to provide the best commercial mix, experiences, entertainment and services, exceeding expectations. With values of excellence in service, trust and commitment.
The delSol logo represents the energy of the sun’s rays projected from the center. The development of the identity encompassed the global rebranding of this valuable, beloved and recognized brand, from a renewed concept and positioning, the evolution of the name and the entire identity, including the customer journey, an update of the essence and a deployment of the brand to all points of contact with people, from signage, to accesses, from toilets to the web, from social networks to parking lots, from common areas to iconic elements.
With women as the main protagonist, contributing to the happiness of our community.
We want to celebrate the launch of this new brand, with the emotion it transmits, the talent of the people who bring it to life and very motivated to have joined delSol’s successful journey into the future so that its brand continues to shine with that extraordinary light, at least for another 280 years more.
