Sharing Knowledge for a Positive Transformation

For brands and for people it is time to understand that the important thing is not to try to be important but to do things that matter. At TOTEM we are proud to have developed the first branding MOOC for the World Tourism Organization Academy. Promoting growth, knowledge and positive transformation through online education.

The MOOC (Massive Open Online Course) is called Branding + innovation “Brandinnovation” and aims to define and explain why branding is so important. And a team of professors who are true references in their fields of expertise.
A Branding course focused on branding, transformation, talent, culture, innovation, sustainability, diversity and innovation.
Such is the interest in the course that it has registered participants from 65 nationalities, and is one of the most outstanding courses of the academy.

The most valuable currency today is not data or money, but knowledge. Aware of this, we have spent years spreading the importance, relevance and impact of branding in the lives of people, companies, education and society. Driven by the passion of sharing knowledge, the TOTEM Branding Academy was born.
A space dedicated to sharing our knowledge about branding. Customized programs for business schools, companies and institutions that compete with the vision that the more knowledge their managers, employees, students, teachers or other stakeholders acquire, the better.

Companies, academia and institutions already assume that knowledge is not a pose or a fad. It is about exchanging information, ideas, experiences, to grow more, but above all to grow better. Branding is becoming more and more relevant. For students, entrepreneurs, professionals, organizations, institutions, SMEs and large corporations. It is unlikely that a person, a company or a destination can create value and be successful without a clear branding strategy. A brand is a strategic asset for the development of any business in a global and increasingly competitive market.

In this MOOC you will acquire essential notions to put in value because if the course does not derive in action it is just entertainment. Good trip to the future of brands in which a gram of doing is worth more than a kilo of saying. Most brands are realizing that there is a change at the root of the social, which not only impacts on the economic or business, but also in the cultural and in our way of relating to each other. In this MOOC we share many of the keys to these changes and what to do about them.

In TOTEM Branding we work every day and we believe that our work and commitment is to improve the world of brands today and for those who will come after.

You can join TOTEM and UNWTO’s open online course: Brandinnovation MOOC at this link: