The challenge of making the consumer fall in love

Falling in love with the consumer is one of the great objectives of all brands.

At TOTEM Branding we are proud to have been invited to share the opening conference of the VII Pork Forum “Enamorando al consumidor” organized by the Interprofesional del Porcino de Capa Blanca (INTERPORC). This event of reference brings together more than 200 professionals of the pork sector, experts of great relevance, administrations and figures of prestige.

The Spanish white layer pig sector is one of the sectors that makes a greater contribution to the agri-food balance. Spain is the leading producer in the European Union and is the world’s second largest exporter of pork, with 3.1 M tons and a value of 7,718 M €.
With a production model that is synonymous with sustainability, quality, animal welfare and food safety. This allows them to continue growing in competitive markets. Setting benchmarks for quality locally and globally.

Pig farming has been and continues to be an activity that has been the backbone of Spain throughout the centuries. The commitment of pig farmers to society has remained solid throughout history. And most importantly: the values and commitments of each and every one of the more than 400,000 men and women who work in the Spanish pig industry.

TOTEM Branding has been responsible for the rebranding of this world reference in quality production that respects animal welfare. The creation of the new Interporc brand, based on a new positioning, a new strategy, an updated vision and mission and revised values. With a visually powerful development ready for the next intense and challenging years ahead.

“Pride in what is ours, pride in ours” as proud leaders in the Spanish pork industry and an essential part of the Spanish economy.
A new Interporc brand that evolves the existing symbol and connects to strategic concepts such as circular economy, sustainability, society, dynamism; reflecting harmony and balance.

The Interporc brand now looks and feels more renewed, and is a reflection of the new reality it addresses as a sector. More sustainable, socially and environmentally, more modern.
It illustrates its values and contributions and focuses on the pillars of the sector’s future: commitment to sustainable production, becoming an economic engine and promoting the rural environment, as well as offering a healthy product full of flavor.

Enamoring consumers is the main objective of almost all brands, and the pork sector has set out to achieve this by providing an adequate response to their demands.