TROPS, the best agricultural cooperative of Spain

All of us in the TOTEM Branding team are very happy that TROPS has received the Cooperative of the Year 2022 award, within the VII edition of the Awards organized by Cooperativas Agro-alimentarias de EspaƱa, which aims to disseminate the values of Spanish cooperatives.

The jury of the awards has chosen “unanimously” TROPS as the cooperative of the year and for this they have valued its work with tropical fruit and its international projection, as well as its commitment to innovation, technological development and commitment to sustainable development.

TROPS produces more than 40% of the avocado and 50% of the peninsular mango. With cultivation techniques that improve the environment season after season, and with sustainable resource consumption, it is the first Spanish agri-food company to certify its sustainability strategy with the Sustainable Development Goals promoted by the UN.

At TOTEM we work for leading brands in the agri-food industry.
We are inspired by the fact that branding adds value while helping to make visible the great work that not only embraces new trends but also involves greater awareness and responsibility for the impact of food consumption in the personal, social, economic and environmental spheres.

The Sociedad Agraria de TransformaciĆ³n TROPS was created in 1979 when five farmers from the Axarquia region decided to join forces to offer their products directly to the national and international markets.
TROPS currently has more than 3,000 associated farmers and its products are present in more than 25 countries.

From TOTEM Branding we have collaborated with a complete review and update of the brand strategy from a thorough analysis of the current situation and the future horizon to be addressed.
As well as the redefinition of the purpose, mission, vision, values, etc, and also recommendations for tone of voice, communication and storytelling. Thank you very much to the TROPS family for trusting the TOTEM Branding team to collaborate with you and congratulations for this important recognition.