TOTEM Times:
Innovation
SuperApps
We use many mobile apps every day. Apps are changing our everyday lives. Today’s generation is switching from app to app, depending on what they need to do, while big platforms are working on “super apps.” The average user has 80 apps downloaded on their phone. The average smartphone owner uses 9-10 apps per day […]
The Power of Brand Purpose
Brands that lead authentically with purpose are changing the nature of business today. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary to people. Purpose sits firmly at the core of a brand’s culture and affects every decision. It creates loyalty, affinity, engagement and connections […]
Innovation as a Pillar of the Future
Innovation is the ability to see change as an opportunity, not a threat. And the future belongs to those capable of taking the risk and accepting the responsibility and challenge of creating it. Innovation is, for today’s organizations, something as vital as the air we breathe and something vital cannot be something that is worked […]
We do not predict the Future, we Create it
Over the last decade, TOTEM Branding has conceived groundbreaking concepts, helped define strategies and articulate business plans, created names, experiences and products, and designed brands in multiple industries and across the spectrum. From retail to tourism, consumer goods to services, transportation to finance, real estate to technology, and entertainment to destinations. When it comes to […]
