TOTEM Times:
Digital & Cultural Transformation
Freedom of Speech. A Right & a Responsability
Press Freedom or freedom of expression has always been recognized as the clear concept that each individual can freely express his or her opinion, thus avoiding censorship and allowing critical thinking. Today, it is essential to apply another approach in order to understand the true value of what is at stake. Freedom of expression should […]
Art is when brands meet love
The definition of the word “art” is much more complete than we tend to think at first. This term encompasses all creations made by human beings to express a vision about the real or imaginary world. Art is a language that has no words, which makes it so powerful that we cannot fail to dedicate […]
Branding 5.0
We greet all the brands that have understood that if they are not off and on they will be out. Why It Matters The Internet has invited us as brands to rethink the way we communicate, interact, create value and expand opportunities. In this age of the internet, the brands that understood their role on […]
Gen Z is the Citizen of the Future
Dear marketers, advertisers, entrepreneurs, communicators, recruiters: To secure your place in the future, you have to start by understanding Generation Z in the present. When we say the future is today, what are we referring to When we say the future is today, what are we referring to? For us, that phrase means being able […]
The shared goal of Cultural Transformation
To improve a company you have to start by understanding human behavior. Why It Matters More than 80% of the initiatives fail because they do not take into account that digital transformation is an eminently cultural process. Among the reasons companies put forward for their failure to undertake digital transformation are that the internal organization […]
Metabranding: To infinity and beyond
“Instead of looking at a screen, we will be able to live and share an experience”… This is how Mark Zuckerberg began his speech about the metaverse. Why It Matters For curious minds, the word metaverse is composed of the prefix meta-, which in Greek means “beyond”; and verse, referring to the universe. Apart from […]
