TOTEM Times:
Digital & Cultural Transformation
When Branding becomes a powerful process that can materialize a Nation’s change
Can good branding make a political outsider with the nickname “The Madman” become President of a Nation in only 2 years? Why It Matters Javier Milei, a man with no political experience, with a rock star appearance, has been elected President of Argentina with an overwhelming result. From his signature hairstyle to his casual yet […]
Humanizing Digital
The wrong question is: IA yes or IA no? The correct one is: IA when The correct one is: IA when? And the answer is, right now. In recent years, Artificial Intelligence (AI) has revolutionized numerous aspects of modern society, but there is one area where its application has truly amazing effects and results. Recently […]
Creating Real Brand Changes
A sense of belonging gives us the confidence and security that we are part of something bigger than ourselves. Why It Matters It gives us the opportunity to share experiences and learning and makes us feel important and valuable. When we are part of a beloved, admired and respected brand, we feel more motivated and […]
The Battle for Talent
7 out of 10 companies have problems finding workers. Why It Matters Nowadays, for many companies, it is easier to win a customer than to get a qualified employee. This phrase, strange as it may seem, was told to us by the CEO of one of the world’s largest companies. In other words, the battle […]
Killing a Powerful Icon
How long does a rebranding process take? Months? Weeks? Hours? Less? The time it takes to write a tweet? Why It Matters The fast-paced world we live in is always looking for ways to surprise us. And these days the rebranding of instantaneity has arrived. The highly recognized Twitter, responsible for one of the most […]
Artificial Intelligence is Already at Work
ChatGPT will celebrate its first 7 months of life this month. OpenAI, the company that created it, is already valued at $30 billion dollars! Why It Matters When Netflix launched as a subscription service in 1999, it took 3.5 years for the 1 million user mark. Instagram achieved it in 2.5 months. Spotify in five […]
SuperApps
We use many mobile apps every day. Apps are changing our everyday lives. Today’s generation is switching from app to app, depending on what they need to do, while big platforms are working on “super apps.” The average user has 80 apps downloaded on their phone The average user has 80 apps downloaded on their […]
How the Internet changed Consumer behaviors
Has the internet changed us as consumers? Indeed it had. Why It Matters The internet has had a profound impact on almost every aspect of our lives, changing the way we shop, communicate, learn, work, and even share. And the way we interact with brands. The relationship between the internet and branding is increasingly important […]
Sharing Knowledge for a Positive Transformation
“Scientia potentia est” is a Latin aphorism meaning “knowledge is power”. We proudly share that the United Nations World Tourism Organization has chosen TOTEM Branding to launch the first Branding MOOC for the UNWTO Tourism Academy. Why It Matters Businesses, academia and institutions already assume that knowledge is not a pose or a fad. It […]
8 Reasons to Believe in 2023
An optimist sees an opportunity in every setback, a pessimist sees a setback in every opportunity. Paraphrasing Winston Churchill, we face this complex and exciting 2023. We never lose our optimism, especially now. Here are 8 reasons for optimism in 2023: Why It Matters 1. The TOTEMIZATION of brands. Successful brands are increasingly human, with […]
