TOTEM Times:
Digital & Cultural Transformation
How the Internet changed Consumer behaviors
Has the internet changed us as consumers? Indeed it had. The internet has had a profound impact on almost every aspect of our lives, changing the way we shop, communicate, learn, work, and even share. And the way we interact with brands. The relationship between the internet and branding is increasingly important in today’s digital […]
Sharing Knowledge for a Positive Transformation
“Scientia potentia est” is a Latin aphorism meaning “knowledge is power”. We proudly share that the United Nations World Tourism Organization has chosen TOTEM Branding to launch the first Branding MOOC for the UNWTO Tourism Academy. Businesses, academia and institutions already assume that knowledge is not a pose or a fad. It is about exchanging […]
8 Reasons to Believe in 2023
An optimist sees an opportunity in every setback, a pessimist sees a setback in every opportunity. Paraphrasing Winston Churchill, we face this complex and exciting 2023. We never lose our optimism, especially now. Here are 8 reasons for optimism in 2023: 1. The TOTEMIZATION of brands. Successful brands are increasingly human, with values shared with […]
Happy World Tourism Day
Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life. On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course. For brands and for people it is time to understand that the important thing […]
Social Networks: Do you use them or do they use you?
What is the point of a brand having a presence in social networks if it is not used to interact, offer better attention, service or customer experience? At TOTEM we know the potential of social networks for branding. Your actions communicate much more than your publications on social networks. But thanks to the networks your […]
Web 3.0 & the importance of users needs
Web 3.0 or Web3 is the name of the next generation of the World Wide Web. Involving semantic web technology and artificial intelligence, the Web 3.0 will be the next step of growth for online businesses, building on the interactive and socially connected websites of Web 2.0 and the informational sites from Web 1.0. Web […]
Global Icons that Transform a Vision into Reality
On a week like this in the year 1928 and 1955, two global icons were born: Mickey Mouse and McDonald’s. Two of the world’s most valuable brands, and their fans, have a reason to celebrate this week. More than 90 years ago, the world was introduced to one of the iconic characters of our era: […]
Freedom of Speech. A Right & a Responsability
Press Freedom or freedom of expression has always been recognized as the clear concept that each individual can freely express his or her opinion, thus avoiding censorship and allowing critical thinking. Today, it is essential to apply another approach in order to understand the true value of what is at stake. Freedom of expression should […]
Art is when brands meet love
The definition of the word “art” is much more complete than we tend to think at first. This term encompasses all creations made by human beings to express a vision about the real or imaginary world. Art is a language that has no words, which makes it so powerful that we cannot fail to dedicate […]
Branding 5.0
We greet all the brands that have understood that if they are not off and on they will be out. The Internet has invited us as brands to rethink the way we communicate, interact, create value and expand opportunities. In this age of the internet, the brands that understood their role on and off are […]
